SEO – EcomCrew https://www.ecomcrew.com Start and Grow Your Ecommerce and Amazon Business Sun, 25 Feb 2024 23:16:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.ecomcrew.com/wp-content/uploads/2018/01/favicon-36x36.png SEO – EcomCrew https://www.ecomcrew.com 32 32 An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the EcomCrew podcast today! Mike Jackness clean Mike Jackness jackness@mac.com jackness@mac.com (Mike Jackness) 2019 EcomCrew The EcomCrew Ecommerce Podcast SEO – EcomCrew http://static.libsyn.com/p/assets/e/d/b/9/edb97b89fcf18835/ecomcrewpodcastmikedavepic.jpg https://www.ecomcrew.com/category/seo/ support@ecomcrew.com San Diego, CA Twice Weekly 226445030 Your Guide to Amazon Brand Story https://www.ecomcrew.com/amazon-brand-story/ https://www.ecomcrew.com/amazon-brand-story/#respond Mon, 12 Feb 2024 05:28:13 +0000 https://www.ecomcrew.com/?p=55982 You worked hard to build your brand, so why not tell your buyers the story behind the business? Amazon Brand Story gives you a place to showcase your brand’s highlights in your product listing. It’s where you can connect deeper with your audience while promoting your catalog at the same time. In this article, we’ll …

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]]> https://www.ecomcrew.com/amazon-brand-story/feed/ 0 55982 Maximize Your Business’ Presence on LinkedIn: A Comprehensive Guide https://www.ecomcrew.com/maximize-your-business-presence-on-linkedin/ https://www.ecomcrew.com/maximize-your-business-presence-on-linkedin/#respond Sat, 29 Jul 2023 08:00:14 +0000 https://www.ecomcrew.com/?p=45729 If you're reading this article, chances are you're a forward-thinking business person eager to elevate your company's online presence. Today, we're discussing ways you can maximize your business' presence on LinkedIn: LinkedIn isn't merely a platform for job-seekers. With its professional focus, LinkedIn offers a goldmine of opportunities for businesses to connect with clients, partners, …

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]]> https://www.ecomcrew.com/maximize-your-business-presence-on-linkedin/feed/ 0 45729 Episode 41: Listener’s Questions Answered https://www.ecomcrew.com/episode-41-listeners-questions-answered/ https://www.ecomcrew.com/episode-41-listeners-questions-answered/#comments Thu, 18 Aug 2016 14:00:27 +0000 /?p=1327 Well we are both back from our Asia trips and we’re ready to get back into the swing of the podcast. We record these episodes in batches and we’re getting ready for a new one. We also plan on doing a follow up episode on “Cash is King.” So keep an eye out for that. …

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]]> https://www.ecomcrew.com/episode-41-listeners-questions-answered/feed/ 2 Well we are both back from our Asia trips and we’re ready to get back into the swing of the podcast. We record these episodes in batches and we’re getting ready for a new one. We also plan on doing a follow up episode on “Cash is King. We’re simply going to be answering a listener's questions today.
We received a two part question from Ryan. He asked us “Is there a point when having too many products can hurt your store?” and followed up with “Does it make sense to remove low margin items in favor of high margin products?”
We answer both of these questions based on our experiences. If you are having a problem with these kind of issues, this episode could be useful to you.
The points of our first answer:

Why having too many products can be a problem.
The only reason to keep so many.
How it makes inventory easier.
How your sales stats can help pare down a large product list.

The points of our second answer:

What are the customers buying?
How 3PL makes things easier.
How the business stats can help influence your decision.
When to raise prices,
When to mark-up a product.
How to avoid being a mere peddler.
The advantages of cultivating a brand and what that can mean for your products.

Resources Mentioned Today:
Cuttingboard.com
Colorit.com
Icewraps.com
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Full Audio Transcript
Mike:   This is Mike.
Grant:  And this is Grant.
Mike:   And welcome to this week’s edition of the EcomCrew podcast.  Grant, how have you been doing, man?
Grant:  I’ve been doing good.  It’s been not so sunny in Seattle and back to rainy, so all’s well in the world.  And how about yourself?
Mike:   Yeah, I only know what it’s like outside based on looking out my window these days.  It’s been pretty busy.  But no, all joking aside, it’s been nice.  It’s been a while since like you and I have talked because like we record some of these in batches and I was at a trade show here for a few weeks and then we had some – well, not a few weeks, but for a week and then we had the travel trip out to China and then we had a shipment show up that had some fun problems, which we’ll probably talk about either on this podcast or another time and yeah, it’s been a while since we chatted.
Grant:  Yeah.  I know.  Funny enough, we were both in Asia at the same time and probably closer over there –
Mike:   Yeah.
Grant:  Than we are over here, from Seattle to San Diego since I was over in Saigon and – well, I guess since you were in North China, I guess we are pretty far but, you know, we both got –
Mike:   Of course, it’s the same time zone.
Grant:  Yeah, exactly.  And probably both close to 100 degrees and 100% humidity so that was always fun.
Mike:   Yeah.  That was our last episode.  I did a solo-cast.  I’m not even sure that you even realize that because we’ve been just going crazy but yeah, I was talking about the temperatures over there.  there was 100 degrees on the thermometer every day.  That was like the lowest it ever was, and there was on day where the head index was 124 and I was just like, “Please let me go home.”
Grant:  Oh my gosh.  I managed to stay at a local’s motel when I went to go visit my factory and...]]> Mike Jackness clean 30:29 1327 Episode 36: Steve Chou on Bumblebee Linens and Conversion Rates https://www.ecomcrew.com/episode-36-steve-chou-on-bumblebee-linens-and-conversion-rates/ https://www.ecomcrew.com/episode-36-steve-chou-on-bumblebee-linens-and-conversion-rates/#comments Thu, 14 Jul 2016 14:00:54 +0000 /?p=1290 Today we welcome our guest Steve Chou to the podcast. Steve is the owner of Bumblebee Linens and the creator of My Wife Quit Her Job. Recently Steve has redesigned his linen site and has increased his conversion rate by 42%!! Today we discuss what he believes made such an impressive conversion rate happen. Steve’s …

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]]> https://www.ecomcrew.com/episode-36-steve-chou-on-bumblebee-linens-and-conversion-rates/feed/ 2 Today we welcome our guest Steve Chou to the podcast. Steve is the owner of Bumblebee Linens and the creator of My Wife Quit Her Job. Recently Steve has redesigned his linen site and has increased his conversion rate by 42%!! Steve’s blog My Wife Quit Her Job is where he he discusses how he and his wife began their custom handkerchief and other linen web store. He even discusses how he increased his conversion in a blog post.
On today’s episode we compare notes and offer advice on how to make the changes that will help your business grow.
The topics we discussed today are:

Sellers Summit
The usefulness of a Mastermind group
The rule of shipping, returns, and trust
The design changes Steve made to Bumblebee Linens’ site
How color scheme changes play a part in conversion rate
Why user testing is important to design changes
Why IE is still important to include in a site design
Other tips Steve has to improve your site and brand perception
The benefits of self-coding and custom platforms
Steve’s online training course

To contact Steve you can fill out the contact form on mywifequitherjob.com or you can follow @mywifequit on Twitter.
Ecom also has a special promotion going on with Sellers Summit. If you follow the link on our page you will be able to purchase a virtual pass to the the recorded speaker sessions for 2016’s event. You will be able to purchase the passes at a 33% discount. If you purchase the passes by July 15th you will get exclusive access to a Google Hangout where you can ask the speakers the questions you want answers too! So check out the link in the resources to take advantage of this deal.
Resources Mentioned on Today’s Episode
My Wife Quit Her Job
The Exact Steps I Took To Increase Conversion Rates 42% For My Online Shop, by: Steve Chou
Bumblebee Linens
Profitable Online Store
Sellers Summit
 
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Full Audio Transcript
Mike:   This is Mike.
Grant:  And this is Grant.
Mike:   And welcome to this week’s edition of the EcomCrew podcast.  This week, we have a special guest on, but before we get to that, how are you doing, Grant?
Grant:  I’m doing good.  How about you, Mike?
Mike:   I can’t complain.  I think last time we recorded, there was a bunch of noise in the background from the pallet racks going in so it’s finally nice to have some peace and quiet.
Grant:  Wow.  Now all you need is a forklift and you’re going to be set, right?
Mike:   We have one but we bought a used one and it like immediately sprung a hydraulic fluid leak.  So a day in the life of running a business.
Grant:  Wow.  I was just looking at one on an auction site, but now that you’ve done that, you’ve convinced me not to.  Thank you.
Mike:   Yeah.  Probably pretty smart.  So…  But as I mentioned, we have a special guest on this week.]]> Mike Jackness clean 39:55 1290 Episode 33: Updates on Our Businesses and Looking Ahead to the Holidays https://www.ecomcrew.com/episode-33-updates-on-our-businesses-and-looking-ahead-to-the-holidays/ https://www.ecomcrew.com/episode-33-updates-on-our-businesses-and-looking-ahead-to-the-holidays/#respond Thu, 23 Jun 2016 13:00:45 +0000 /?p=1245 Today we just give you an update episode on how our businesses are doing. Mike is dealing with quality issues with his Chinese manufacturers. Grant is working on sourcing for Cuttingboard.com. Along with these issues we also share some of the bright spots of the businesses. We discuss our plans for growing the businesses and …

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]]> https://www.ecomcrew.com/episode-33-updates-on-our-businesses-and-looking-ahead-to-the-holidays/feed/ 0 Today we just give you an update episode on how our businesses are doing. Mike is dealing with quality issues with his Chinese manufacturers. Grant is working on sourcing for Cuttingboard.com. Along with these issues we also share some of the bright sp... We discuss our plans for growing the businesses and what’s in the pipeline for both of us.  There are a few challenges facing each of our businesses today, but with the holiday season right around the corner for online stores, it’s time to get everything in order for the biggest time of the year.
The topics we covered today:

Hiring the right virtual assistance.
Dealing with customer service problems.
Mike’s upcoming promotion for Color-It.
Grant’s Chopping Blocks progress.
Mike’s new website purchase.
Icewraps’ move to Shopify.
Grant and Mike’s friendly competition.
An exclusive deal with Amazon.

Resources from today’s episode:

* The Digital Marketing Guys
* Shopify
* Hotjar
* McAfee
* Better Business Bureau

If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Full Audio Transcript
Mike:   Hi, this is Mike.
Grant:  And this is Grant.
Mike:   And welcome to this week’s edition of the EcomCrew podcast.  It’s been a while since Grant and I have really talked just in general about what we’ve been working on in our businesses lately.  We’ve had a lot of awesome interviews and talked about some other subjects like SEO and things like that, so we thought that this week would be a cool time to just kind of take a step back and talk about just generally what’s going on in our businesses.  We didn’t really do a lot of prep for this episode; we’re just going to kind of sit back and have a fireside chat, if you will, about kind of the things we’re working on, maybe rattle through three to five things each that we’re working on, and maybe, Grant, if you want to kick it off and we’ll go from there.
Grant:  Yeah.  Well, boy, it’s been a pretty crazy year and we’ve both been growing a whole lot, and with Cutting Board especially because it’s still a pretty young business – I mean really all of our businesses are young but – I think one of the biggest issues is trying to figure out a good direction to grow really.  And because there are so many different options available, you can get more into sourcing or get into the marketing.  I tend to do things in a bit of a burst.  So right now I’m working on sourcing and I’ve got my marketing mostly in control.  My search engine rankings are doing well.  I’m ranking number one for “cutting board,” I’ve got a whole bunch of long-tail terms that are doing well, and even short-tail.
So sales are coming in and I feel like the one thing that’s stopping more sales is just not having the right inventory.  So that trip to China was really great and I’m going to be bringing in I think about three containers of new product.  I’m getting stuff from Tunisia now in terms of some more neat products.  I’m getting more stuff from Europe, so really trying to build up the selection and trying to be able to increase my conversions just by having a w...]]> Mike Jackness clean 43:30 1245 Episode 30: SEO and Ecommerce, Taking Action – Part 3 https://www.ecomcrew.com/episode-30-seo-and-ecommerce-part-3/ https://www.ecomcrew.com/episode-30-seo-and-ecommerce-part-3/#comments Thu, 02 Jun 2016 14:00:49 +0000 /?p=1201 Hello everyone and welcome to the third and final part of our SEO Series! Mike is still away and on today’s episode I’m going to talk about how SEO creates a better relationship between you and your customer and the different strategies you can use to enhance this relationship. We talk first about creative ways …

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]]> https://www.ecomcrew.com/episode-30-seo-and-ecommerce-part-3/feed/ 2 Hello everyone and welcome to the third and final part of our SEO Series! Mike is still away and on today’s episode I’m going to talk about how SEO creates a better relationship between you and your customer and the different strategies you can use to ... We talk first about creative ways to transform your online transactions. The best way you can stand out from the crowd is to tell a story about your product. This means creating a narrative, developing descriptions, and using keywords to generate trust between yourself and the consumer. But this is more than keyword spamming. You can’t use SEO like and be successful. The heart of SEO is in how natural and intuitive you make it for your customers.
The topics we cover today:

Enhancing your own SEO strategy
How is Google influencing SEO?
Using SEO to tell the story about your product
Page Speed and customer experience
What happens if your site isn’t mobile friendly?
I breakdown why keyword spamming doesn’t work

In this final installment, I share why your first impression with SEO is the most important. The more natural you make it and the more normal it seems, the longer it will last and the more successful it will be.
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Full Audio Transcript
Grant:  Hello, and welcome to the EcomCrew podcast episode number 30.  This is Grant, your host, and Mike is away on travel, so I’m finishing up part three of our series on SEO for ecommerce.  And where we left off last week was I was talking about the difficulties in getting started with SEO for operators in terms of starting out, where Google has gone in terms of trying to keep ahead of the cat and mouse games in terms of keeping SEO operatives under wraps, and tactics and strategies that you can use to enhance your own SEO for your commerce website.
So leaving right where I left off last week, I was talking about some examples of campaigns that I’ve done in the past for various clients that I’ve worked with.  And one of the biggest campaigns that I did was a large giveaway where we did a six-figure giveaway to get a lot of bloggers to end up linking to our client website.  And the way that we did that was we offered a big value proposition, which was that, one, the giveaway was a very massive push and it was such a large one that it was very hard to ignore and anybody that was interested in it would have to actually link to the campaign and say they were part of the tournament or they were part of the contest and that they were not participating.  And we made it under the guise more or less of saying, “Well, in order to verify that you’re actually the person that runs the blog, you’ve got to post this on your blog and you’ve honestly got to do a little bit of marketing for us because you’re able to participate in this campaign.”
As a result of that campaign, we ended up getting hundreds of links coming back to us and it really ended up working phenomenally because not only did we get the SEO value, we got a huge amount of people coming to the contest that wanted to participate as well because all of these bloggers essentially had all of this traffic would link to my client and be able to go and check out the website and decide if they wanted to participate in like the smaller events as well.  So it ended up being a great contest and one that ended up being run for many, many years after that as an annual event, and just went down as a highly successful event because it was such an entrenched industry that if we had gone and in...]]> Mike Jackness clean 46:43 1201 Episode 29: SEO and Ecommerce, Understanding Google – Part 2 https://www.ecomcrew.com/episode-29-seo-and-ecommerce-part-2/ https://www.ecomcrew.com/episode-29-seo-and-ecommerce-part-2/#respond Mon, 30 May 2016 18:40:48 +0000 /?p=1197 While Mike is absent today, I continue our discussion of Google and SEO. In terms of that, I talk about ways to apply SEO to your work and how it can help encourage traffic to your site and your business. The most important aspect all e-commerce business owners have to understand is the Google trust …

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]]> https://www.ecomcrew.com/episode-29-seo-and-ecommerce-part-2/feed/ 0 While Mike is absent today, I continue our discussion of Google and SEO. In terms of that, I talk about ways to apply SEO to your work and how it can help encourage traffic to your site and your business. The most important aspect all e-commerce busine... The most important aspect all e-commerce business owners have to understand is the Google trust rank and how it applies to sites and SEO. Once you understand how this works, you will be able to create quality content that is also optimized for the Google search engine.
Today’s Topics:

Arbitrage
The history of SEO
Google trust rankings
Authorship profiles
Keywords
Human content review vs. algorithm
Machine Learning
Tactics and strategy for SEO
Getting your SEO off the ground
Creating unique content

If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Full Audio Transcript
Grant:  Hello, everybody, and welcome to EcomCrew podcast episode number 29.  And this is Grant again with a solo-cast on search engine optimization.  And I actually want to make a quick correction for last week.  I had mentioned that Mike was going to the IRCE conference in Miami and obviously that was wrong.  That IRCE conference was actually in Chicago and Mike was going to Miami for a different reason.  So always fun making a blunder like that on a podcast, but that’s just the way it is sometimes.
And anyhow, I wanted to follow up with part two on the series on search engine optimization.  So last week, we left off talking about a little bit of the history or search engine optimization and I talked about where things started with Yahoo back in the mid- to late 90s and then the evolution of transitioning to Google, which really took over search because of their ability to start weeding out bad search results and what people started doing to really game Yahoo and how people started to game Google.  This week I’m going to talk a little bit more on where Google has gone and where they are now and really bring that into focus to some actionable advice on how you as an operator can really take advantage of SEO and how to apply it for yourself.
So where I left off last week was talking about the type of trust that Google puts into evaluating what types of websites it wants to rank and I talked about the idea of trust rank.  And that idea has been around for quite some time if you follow any of the SEO types of circles.  And what Google has really done is they’ve always been trying to keep up with the search engine optimization guys because at the end of the day it’s really a cat and mouse game where one side makes one move one direction and then Google has to try to catch up and figure out what they’re doing to optimize and stop them from over-optimizing.  And the idea that I put forward last time was that search engine optimization is really just punching outside of your weight class.  And there is an arbitrage that most people believe that is anywhere from easy to difficult to pull off in terms of SEO, and the reality is that the arbitrage is getting much smaller from where it was before.  And it used to be there if you’re a very small guy, maybe you could outrank a very big guy in terms of SEO and that was because you could take advantage of the big guy not really knowing.
Nowadays, that is getting to be a lot farther from the truth and a lot of the reason is that an arbitrage is really an opportunity to take advantage of a situation or at least exploit a weakness in your opponent because you have some kind of information that they don’t or you have some type of ability to front-run them on some oth...]]> Mike Jackness clean 45:31 1197 Episode 28: SEO and Ecommerce, A History of Search – Part 1 https://www.ecomcrew.com/episode-28-seo-and-ecommerce-part-1/ https://www.ecomcrew.com/episode-28-seo-and-ecommerce-part-1/#comments Thu, 19 May 2016 21:24:41 +0000 /?p=1180 Hi, this is Grant, on today’s episode I’m going to talk about a topic we’ve been asked to do for a while now. SEO, for those who don’t know SEO stands for Search Engine Optimization. I have a long history with SEO and I think this will be a 2 or 3 part series. So …

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]]> https://www.ecomcrew.com/episode-28-seo-and-ecommerce-part-1/feed/ 4 Hi, this is Grant, on today’s episode I’m going to talk about a topic we’ve been asked to do for a while now. SEO, for those who don’t know SEO stands for Search Engine Optimization. I have a long history with SEO and I think this will be a 2 or 3 part... Now back in the day Yahoo was king of the search engines, but slowly as the concept of search engines became more refined Google came in and changed the whole thing. SEO is the cornerstone of getting your business, service, or just name out there. It is a multi-layered thing that is much more complicated than a lot of people would let you believe. Hopefully today you will get a good foundation for SEO and we’ll work up to where it is going in the future eventually.
The topics we cover today are:

The history of Search Engine Optimization
What is “page rank”
Why you can’t pay for your ranking
A true link vs. a spam link
The 2 waves of linking farming
The beginning of “Trustrank”

This is part 1 of a 2 to 3 part series. So as we go deeper into this subject we’ll see where SEO started, move to where it is at the moment, and finally talk about where it will end up in the future.
 
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Full Audio Transcript
 
Grant:  Hello, everybody.  This is Grant from EcomCrew and I’m going to be doing a solo podcast as Mike is currently traveling at the moment, and I believe he’s going to the IRCE conference over in Miami and he’s going to be meeting up with a bunch of people over at the eCommFuel forums over there and doing his networking and I’ll be over here taking care of business and also doing this podcast.
So one of the topics that we’ve been requested to talk about is going to be about SEO.  And for those that don’t know, that’s going to be search engine optimization and it’s really going to be the fundamental building block of ecommerce and really just about everything that happens online is really based on SEO.  So it’s a very important topic and one that is very near and dear to me.  So to start off about SEO, it’s going to be a pretty big topic and one of the reasons that is, I think one of the best ways to put it is that it’s a vast field of work that encompasses everything from technical to networking to content development to even website programming.  And it’s not just a magic little tool that you can just kind of SEO your website.  And unfortunately, a lot of people have a very rudimentary understanding of SEO, so one of the things I’m going to try to do in this podcast is to really get you up to speed on what SEO is really all about, and then after that we’re going to talk about actual strategies.
I apologize if some of you are a little bit more up to speed on SEO and the various strategies and what it means, but just so that everyone can get onto the same page over here, we’re going to step back a little bit and go and do a bit of a 101 crash course on SEO, and before we even do that though, I’m going to just talk a little bit about my background in SEO and why I feel that I have any kind of authority to talk to you.  And I do think that’s a very important part of searches these days because everybody and their mom unfortunately gets some email and even phone calls, and I’m sure a lot of you ecommerce operators that have posted numbers get these type of calls all the time from some so-called SEO consultant ...]]> Mike Jackness clean 40:25 1180 Today, I Bought a $240,000 Domain for $6,876. A Three Year Story. https://www.ecomcrew.com/today-i-just-bought-a-240000-domain-for-6786-a-three-year-story/ https://www.ecomcrew.com/today-i-just-bought-a-240000-domain-for-6786-a-three-year-story/#comments Tue, 25 Aug 2015 07:39:09 +0000 /?p=428 Today was an interesting day. I had a doctor's appointment in the afternoon, I was trying to schedule a time to meet with another business partner on an Amazon FBA project and somewhere between the two, a domain auction was ending for a domain that I had been following for awhile. By awhile, I mean …

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]]> https://www.ecomcrew.com/today-i-just-bought-a-240000-domain-for-6786-a-three-year-story/feed/ 7 428 The Most Effective Way to Interview an SEO Agency? With Another SEO Expert. https://www.ecomcrew.com/the-most-effective-way-to-interview-an-seo-agency-with-another-seo/ https://www.ecomcrew.com/the-most-effective-way-to-interview-an-seo-agency-with-another-seo/#respond Fri, 14 Aug 2015 21:58:39 +0000 /?p=406 Hi, name is Grant. I'm an “SEO Expert”. You should believe me, because I said so. Right? The ugly truth of the SEO industry is that there are no barriers to entry. It's the Yelp of the food critic industry- everyone with an opinion is suddenly an expert. Much like Yelp, it's an industry ripe for abuse by …

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]]> https://www.ecomcrew.com/the-most-effective-way-to-interview-an-seo-agency-with-another-seo/feed/ 0 406