Comments on: Amazon Transparency Program: Is It Worth It?

By: Noah Minard

Noah Minard — Wed, 14 Jun 2023 21:55:28 +0000

We are in the process of enrolling for a few of our brands. The process is very awkward and convoluted. If we can ever get products to the “protected” status, the effort will be worth it.

By: Nick

Nick — Wed, 14 Jun 2023 17:59:57 +0000

In reply to 365cent. The Transparency badge is displayed on the detail page. As a customer you now have the ability to verify a products authenticity prior to purchasing.

By: NIck

NIck — Wed, 14 Jun 2023 17:58:44 +0000

In reply to Daniela. Amazon does this to ensure your product labels are being places on the same side as the UPC and that there is no risk of an FNSKU being placed over your T-codes as this would render them inauthentic.

By: NIck Viskovich

NIck Viskovich — Wed, 14 Jun 2023 17:56:26 +0000

In reply to Dave Bryant. You can embed TR codes into your design. Philips does this for their Norelco & Sonicare lines. Eligibility will be dependent on implant printing and API setup. Transparency is also now interoperable with existing serialization. This means that brands who serialize and want to Transparency protections can avoid the lift of adding an additional touch point and cost to their existing manufacturing process.

By: 365cent

365cent — Thu, 06 Apr 2023 23:40:56 +0000

Thanks for sharing this excellent article. However, as a customer, I don’t feel that this transparency app provides any real value to me. It simply displays the project that’s currently in front of me, and there’s a risk that malicious sellers could simply copy the code to the product they’re selling. Therefore, in my opinion, this app doesn’t provide any additional information and seems rather pointless.

By: Daniela

Daniela — Mon, 16 Jan 2023 05:16:17 +0000

Hi, our brand is enrolled in the Transparency program and at the time of enrolment we were told that for each ASIN we enrol we must provide 10 photos of the same product showing the sticker, for example product A in size 36/38, photos of the same product 10 times. The same for each size. This took a lot of work and we still don’t understand why we need to provide this, nobody at Amazon answer us conclusive about it. After several emails exchange, mainly from me and not receiving any reply, they now say only 5 photos per ASIN is ok. My question is, is this necessary? Can’t we just enrol the ASINS without having to send 5-10 photos of each item?

By: Dave Bryant

Dave Bryant — Thu, 12 Jan 2023 00:29:25 +0000

In reply to Peter MUDAHY. You don't embed the code in the artwork. It needs to be a sticker as each code is unique.

By: Peter MUDAHY

Peter MUDAHY — Sat, 24 Dec 2022 01:54:54 +0000

If I embed the code in my product artwork for the label, and print 100,000 labels. how is it the each product gets a different code.
Can a printed label with a real code not be reprinted by a counterfeiter.

By: Greg Gordon

Greg Gordon — Thu, 13 Oct 2022 18:47:02 +0000

I just attempted to sign up for the program. It appears that the folks working on it are really Amazon employees. They sound confident and competent. I don’t think they ever sign anyone up for this program. If there really are people using it then it must be a secret. I have seen nothing about this program working. I tried.

By: Dave Bryant

Dave Bryant — Thu, 08 Sep 2022 15:41:02 +0000

In reply to Ángel Sánchez. You will need to purchase them from Amazon (i.e. 100,000 at a time) you can't generate them on your own. The catch is they're all unique.