Amazon brand-building tools – EcomCrew

What Is Amazon Attribution and How to Use It

John Robb — Sun, 03 Mar 2024 21:18:16 +0000

If you’ve ever tried driving traffic from external sources to your Amazon listings to increase sales, you’ll know how frustrating it can be. Like a digital Bermuda Triangle, once your potential customers click the link in your ad, blog post or landing page, and crossed into the Amazon ecosystem, you were pretty much left to …

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IP Accelerator – How to Get Brand Registry in 2 Weeks

John Robb — Mon, 26 Feb 2024 03:01:34 +0000

In order to get Brand Registered for Amazon (which is basically table stakes for selling on Amazon) you need to have a registered trademark. Traditionally, to get a trademark through the USPTO (the government body responsible for registering trademarks) takes months or even years. That's why in 2019 Amazon introduced IP Accelerator, a way to …

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How to Set Up Your Amazon Brand Store

John Robb — Wed, 12 Feb 2020 04:19:15 +0000

Throughout 2019 Amazon sent out signals to sellers that they wanted to be seen less like a ramshackle flea market of random products and more of a bastion of quality brands. With that in mind, Amazon slowly enticed sellers to join its Brand Registry – where you have to be a trademarked brand – by …

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The Amazon SBA Program (aka Sold by Amazon.com)

John Robb — Wed, 29 Jan 2020 22:45:41 +0000

As the ecommerce platform wars heat up, Amazon is looking for any edge to attract customers away from Walmart.com and other rivals to its “we’ve got the universe’s lowest prices!” throne. In mid-2019 Amazon rolled out an invite-only beta version of Sold By Amazon, and at the end of 2019, they made it available to …

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[Step by Step Guide] What Is Amazon Live and How to Use It

John Robb — Sat, 25 Jan 2020 17:54:07 +0000

Back in March 2016, Amazon launched its first foray into live stream shopping, a QVC meets HSN type experience called Style Code Live. You remember Style Code Live, right? Wait, what do you mean no? You didn’t tune in to watch Amazon presenters hawk fashion-related Amazon products? That may explain why Amazon abruptly canned it …

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What Amazon Posts Is and How to Use It

John Robb — Sun, 22 Dec 2019 12:50:43 +0000

Amazon Posts is Amazon’s latest attempt to blend a social-media-esque platform experience into its U.S. marketplace. I say latest because Posts comes hot on the heels of Amazon’s first attempt, Amazon Spark, that was canned by Amazon in July this year. You remember Amazon Spark, right? The place Prime Members could go to post …

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