John Robb – EcomCrew

What Is Amazon Attribution and How to Use It

John Robb — Sun, 03 Mar 2024 21:18:16 +0000

If you’ve ever tried driving traffic from external sources to your Amazon listings to increase sales, you’ll know how frustrating it can be. Like a digital Bermuda Triangle, once your potential customers click the link in your ad, blog post or landing page, and crossed into the Amazon ecosystem, you were pretty much left to …

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IP Accelerator – How to Get Brand Registry in 2 Weeks

John Robb — Mon, 26 Feb 2024 03:01:34 +0000

In order to get Brand Registered for Amazon (which is basically table stakes for selling on Amazon) you need to have a registered trademark. Traditionally, to get a trademark through the USPTO (the government body responsible for registering trademarks) takes months or even years. That's why in 2019 Amazon introduced IP Accelerator, a way to …

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The Ultimate Guide to Product Barcoding & Labeling on Amazon

John Robb — Tue, 10 May 2022 16:18:05 +0000

Figuring out exactly how you need to label your product in order to sell on Amazon comes a very close second on the confusion-o-meter to questions like “Why do you never see baby pigeons?” and “What’s the meaning of life?” This guide will peel back the layers of tear-inducing uncertainty (like a large onion) by …

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What is NARF (Amazon North America Remote Fulfillment Program)?

John Robb — Sun, 05 Dec 2021 19:32:20 +0000

Want to increase your sales from 5 to 25% from Amazon.ca and Amazon.com.mx by doing almost no extra work? This might sound too good to be true, but North America Remote Fulfillment (NARF) from Amazon will allow you to do this with a click of a button. In this article I'll discuss how to enable …

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What Is Amazon’s “Manage Your Experiments” and How to Use It

John Robb — Sun, 10 May 2020 22:45:16 +0000

Updated February 2021: Amazon now lets you run A/B tests on your main product images. After years of closely guarding their domain, causing a testing “black hole” for sellers with ambitions of optimization, Amazon is finally starting to roll out tools to enable sellers to squeeze every dollar of effectiveness out of their Amazon marketing …

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Amazon Sponsored Brand Videos

John Robb — Tue, 31 Mar 2020 02:44:18 +0000

If you’re an Amazon seller, you’re probably already aware of the Sponsored Brand option in Seller Central’s Campaign manager. Originally known as “Headline Search Ads,” they were one of the first ad formats Amazon made available to sellers. Amazon made a number of updates to Sponsored Brands in 2019, mainly in the functionality. These updates …

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Amazon Sales Tax For Sellers in 2023

John Robb — Mon, 30 Mar 2020 03:22:05 +0000

Let me start this by saying I am not a tax accountant. I’ve never dreamt of being a tax accountant. And I’ve never played one on TV, or in a high school musical. So, it goes without saying, despite what you’ll read in this article, you should always consult a qualified CPA in your state …

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What Is Amazon DSP and How to Use It

John Robb — Mon, 16 Mar 2020 01:22:23 +0000

It’s hard to keep up with all of Amazon’s advertising acronyms. Back in the day (i.e. 2018) there was Amazon Marketing Services, or AMS, for small vendors advertising on Amazon. Amazon Media Group, or AMG, for large vendors advertising on and off Amazon. And Amazon Advertising Platform, or AAP, which was Amazon’s demand side platform …

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What Are Amazon Sponsored Display Ads and How to Use Them

John Robb — Tue, 18 Feb 2020 00:06:33 +0000

Any Amazon seller worth their ASINs knows about PPC – aka Uncle Jeff’s diabolical plan to get us all to fight amongst ourselves while hurling dollars into his pockets faster than a swarm of 5th graders at a penny arcade with a game that involves throwing dollars into a giant pocket. But there’s a new …

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How to Set Up Your Amazon Brand Store

John Robb — Wed, 12 Feb 2020 04:19:15 +0000

Throughout 2019 Amazon sent out signals to sellers that they wanted to be seen less like a ramshackle flea market of random products and more of a bastion of quality brands. With that in mind, Amazon slowly enticed sellers to join its Brand Registry – where you have to be a trademarked brand – by …

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