Comments on: Episode 31: Jeff Cohen of Seller Labs on Changes to the Amazon Review System https://www.ecomcrew.com/episode-31-jeff-cohen-of-seller-labs-on-changes-to-the-amazon-review-system/ Start and Grow Your Ecommerce and Amazon Business Mon, 16 Jul 2018 04:50:52 +0000 hourly 1 https://wordpress.org/?v=6.5.3 By: Zack Smith https://www.ecomcrew.com/episode-31-jeff-cohen-of-seller-labs-on-changes-to-the-amazon-review-system/#comment-1418 Thu, 25 Aug 2016 16:56:09 +0000 /?p=1209#comment-1418 This episode was great. Thank you Grant and Mike for such awesome insight. And thank you Jeff for informing on all the awesome things Seller Labs does. Something that I learned that was valuable was what percent of people really read the reviews on products based on Jeff’s survey with his snag shout users. Hope it’s not too late for that T-shirt haha. Thanks again guys!
-Zack

]]> By: Jeff Cohen https://www.ecomcrew.com/episode-31-jeff-cohen-of-seller-labs-on-changes-to-the-amazon-review-system/#comment-1302 Mon, 25 Jul 2016 13:34:15 +0000 /?p=1209#comment-1302 Mark
Thank you for your comment. Grant is correct. You are in a bit of a catch-22 but the good news is that Amazon knows that. What I suggest is that you use Snagshout to get your first few reviews, then you use those reviews to optimize your conversion. Once you have optimized conversion on your page you can start to drive sales and organic reviews.

]]> By: Grant Chen https://www.ecomcrew.com/episode-31-jeff-cohen-of-seller-labs-on-changes-to-the-amazon-review-system/#comment-971 Mon, 13 Jun 2016 05:01:14 +0000 /?p=1209#comment-971 In reply to Mark.

Glad you found it useful Mark. It was a pleasure for us to have Jeff on. I believe what Jeff is saying is that on a macro level, SnagShout is good for launching a product, but should be seen as a helper tool post launch vs the only tool to generate customer feedback.

The first initial reviews on Amazon suffer from a serious catch-22 problem, so until Amazon says otherwise, we also believe that doing promo reviews to start a product out (within reason) is usually an ideal route to go.

]]> By: Mark https://www.ecomcrew.com/episode-31-jeff-cohen-of-seller-labs-on-changes-to-the-amazon-review-system/#comment-961 Fri, 10 Jun 2016 14:32:31 +0000 /?p=1209#comment-961 Great interview, very helpful. I have always avoided review sites/clubs etc for fear of footprint issues but listening to Jeff i may revise my stance. Did i hear correctly, Jeff said he suggests getting a certain number of reviews BEFORE running a Snag Shout campaign rather than use Snag Shout as a launch vehicle itself?

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