Amazon PPC – EcomCrew https://www.ecomcrew.com Start and Grow Your Ecommerce and Amazon Business Wed, 06 Sep 2023 00:57:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.ecomcrew.com/wp-content/uploads/2018/01/favicon-36x36.png Amazon PPC – EcomCrew https://www.ecomcrew.com 32 32 An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the EcomCrew podcast today! Mike Jackness clean Mike Jackness jackness@mac.com jackness@mac.com (Mike Jackness) 2019 EcomCrew The EcomCrew Ecommerce Podcast Amazon PPC – EcomCrew http://static.libsyn.com/p/assets/e/d/b/9/edb97b89fcf18835/ecomcrewpodcastmikedavepic.jpg https://www.ecomcrew.com support@ecomcrew.com San Diego, CA Twice Weekly 226445030 E236: How to Establish Authority in Your Niche https://www.ecomcrew.com/e236-how-to-establish-authority-in-your-niche/ https://www.ecomcrew.com/e236-how-to-establish-authority-in-your-niche/#respond Mon, 01 Apr 2019 11:30:18 +0000 http://www.ecomcrew.com/?p=14927 As ecommerce sellers we ultimately want to be seen. That's why we spend ungodly chunks of money on Amazon PPC, Facebook ads, and Google Adwords and Shopping. But what happens if those paid traffic channels become unavailable? Christian Gravel of Grower Scrog Nets is facing this problem. He has developed a product that helps people …

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]]> https://www.ecomcrew.com/e236-how-to-establish-authority-in-your-niche/feed/ 0 As ecommerce sellers we ultimately want to be seen. That's why we spend ungodly chunks of money on Amazon PPC, Facebook ads, and Google Adwords and Shopping. But what happens if those paid traffic channels become unavailable? Establishing authority in your niche is essential in driving sales to your website, especially if paid traffic is not an option. In this episode we discuss the number one and surefire way to establish yourself as a leading expert in your niche and gain the trust of both Google and your customers. Mike Jackness clean 45:42 14927 E224: Using Sellics for PPC Management and More with Franz Jordan, Sellics Founder https://www.ecomcrew.com/e224-using-sellics-for-ppc-management-and-more-with-franz-jordan-sellics-founder/ https://www.ecomcrew.com/e224-using-sellics-for-ppc-management-and-more-with-franz-jordan-sellics-founder/#respond Mon, 18 Feb 2019 11:30:16 +0000 /?p=14682 Sellics is one of the tools that has made a huge impact on my business. Today's podcast guest is Franz Jordan, the founder of Sellics, and we discuss how the software started, how it evolved into the all-in-one Amazon tool it is today, and the features that so many Amazon sellers now can't live without. …

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]]> https://www.ecomcrew.com/e224-using-sellics-for-ppc-management-and-more-with-franz-jordan-sellics-founder/feed/ 0 Sellics is one of the tools that has made a huge impact on my business. Today's podcast guest is Franz Jordan, the founder of Sellics, and we discuss how the software started, how it evolved into the all-in-one Amazon tool it is today, Sellics is one of the tools that has made a huge impact on my business. Today's podcast guest is Franz Jordan, the founder of Sellics, and we discuss how the software started, how it evolved into the all-in-one Amazon tool it is today, and the features that so many Amazon sellers now can't live without. Mike Jackness clean 44:43 14682 E205: Advanced Amazon PPC Strategies with Dave Bryant https://www.ecomcrew.com/e205-advanced-amazon-ppc-strategies-with-dave-bryant/ https://www.ecomcrew.com/e205-advanced-amazon-ppc-strategies-with-dave-bryant/#respond Thu, 13 Dec 2018 11:30:07 +0000 /?p=12737 Hey, Dave here. Today’s podcast will once again be about PPC. But, we’ll be going into the more advanced strategies that Mike did not cover in his popular podcast on the same topic. So, what can you expect from this particular episode? A refresher on the main types of Amazon advertising A look at Amazon …

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]]> https://www.ecomcrew.com/e205-advanced-amazon-ppc-strategies-with-dave-bryant/feed/ 0 Hey, Dave here. Today’s podcast will once again be about PPC. But, we’ll be going into the more advanced strategies that Mike did not cover in his popular podcast on the same topic. So, what can you expect from this particular episode? Today’s podcast will once again be about PPC. But, we’ll be going into the more advanced strategies that Mike did not cover in his popular podcast on the same topic.<br /> <br /> So, what can you expect from this particular episode?<br /> <br /> A refresher on the main types of Amazon advertising<br /> A look at Amazon Bit+<br /> New product targeting that was recently rolled out<br /> Headline search ads<br /> <br /> Listen until the end for more information on these. If you’re looking to really dig deep into these new concepts and strategies, I’ve written a blog post that should ably supplement what was discussed in this episode. Mike Jackness clean 24:43 12737 E201: Amazon Update – Black Friday, Review Throttling, PPC https://www.ecomcrew.com/e201-amazon-update-black-friday-review-throttling-ppc/ https://www.ecomcrew.com/e201-amazon-update-black-friday-review-throttling-ppc/#respond Thu, 29 Nov 2018 11:30:41 +0000 /?p=12681 Q4 is already in full swing with Black Friday and Cyber Monday, but before it could swallow us alive, Dave and I decided to sit down and talk about new things happening up on Amazon land. In this episode we discuss things we discovered with Amazon recently, from good updates like new PPC changes to …

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]]> https://www.ecomcrew.com/e201-amazon-update-black-friday-review-throttling-ppc/feed/ 0 Q4 is already in full swing with Black Friday and Cyber Monday, but before it could swallow us alive, Dave and I decided to sit down and talk about new things happening up on Amazon land. In this episode we discuss things we discovered with Amazon rece... Q4 is already in full swing with Black Friday and Cyber Monday, but before it could swallow us alive, Dave and I decided to sit down and talk about new things happening up on Amazon land.<br /> <br /> In this episode we discuss things we discovered with Amazon recently, from good updates like new PPC changes to the frustrating alleged review throttling. We also talk about other things in between. Mike Jackness clean 34:33 12681 E158: Using Amazon PPC and Giveaways to Create an Effective Launch Strategy https://www.ecomcrew.com/e158using-amazon-ppc-and-giveaways-to-create-an-effective-launch-strategy/ https://www.ecomcrew.com/e158using-amazon-ppc-and-giveaways-to-create-an-effective-launch-strategy/#comments Thu, 28 Jun 2018 14:00:49 +0000 /?p=12194 Creating a great launch strategy is key to being successful on Amazon. I interview an experienced Amazon PPC specialist who grew his enterprise into a seven-figure business through an Amazon launch strategy that played to his strengths and utilized some of the most helpful resources found on the platform itself. Chris Nowak is the founder …

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]]> https://www.ecomcrew.com/e158using-amazon-ppc-and-giveaways-to-create-an-effective-launch-strategy/feed/ 9 Creating a great launch strategy is key to being successful on Amazon. I interview an experienced Amazon PPC specialist who grew his enterprise into a seven-figure business through an Amazon launch strategy that played to his strengths and utilized som... Chris Nowak is the founder of My PPC Pal, a tool that helps ecommerce business owners get on top of their PPC campaigns. In this episode, he talks about his own Amazon launch strategy and how it can help put your brand and its specific products out there.
Once the products have been ordered, he prepares the content that goes into his listings. He employs the services of a professional copywriter to write the titles and product descriptions. A professional photographer is also brought in to shoot high-quality product images.
Here are the specifics steps for Chris’s Amazon launch strategy:

* Build a great listing. Use the main keywords that appear in your product titles and descriptions.
* Set up Amazon Giveaway. Enable the feature on your product listings (via the FBA settings) and promote giveaways on social media platforms.
* Tap into the Early Reviewer Program. Five reviews for $60.
* Craft your Amazon PPC campaign. Look for a ton of keywords and gradually prune them so you’re left with the best possible keyword combinations.

My PPC Pal is a great tool to use if you want to effectively manage your Amazon PPC campaign. Sign up for the one-month free trial and get a 15% lifetime discount on your purchase when you use the code ECOMCREW.
Other Resources Mentioned:
Rank Higher with Amazon PPC | Beyond the Product Launch
Amazon PPC Strategy – Step-by-step Guide on Saving Thousands of Dollars
Thanks for listening to this episode! If you have any questions or comments, feel free to leave them below. Happy selling!
Full Audio Transcript
Mike: This is Mike, and welcome to episode number 158 of the EcomCrew Podcast. Today, I have my friend Chris from My PPC Pal on the show with me. And you might be thinking that we're going to be talking about PPC for the most part. But that is not the case. Chris is a friend of mine that I've known for a while. We finally got to meet in person at the MDS thing that we did in Cancun. And as you guys know, I typically try to only get people on the podcast that I've met in person.
So now that I had a chance to meet him in person, a really cool dude, man, and he's one of the few guys that isn't really dipping his toe into the grey hat and black hat stuff. And he listened to our podcast that we did about launching products in 2018 the white hat way, and had some other ideas that he wanted to add on. And after talking to him about a little bit at the MDS summit in Cancun, I realized that we had to get him on here to talk about this stuff.
One of his ideas, I’ve already implemented since we recorded this thing which only happened a few days ago and it's definitely working. I don't want to give it away. So without further ado, let's get into it. Just one quick reminder, you can go to EcomCrew.com/158 to get to the show notes for this episode.]]> Mike Jackness clean 52:07 12194 E147: Amazon PPC Strategy – Guide to Reduce Total Ad Costs https://www.ecomcrew.com/e147-amazon-ppc-strategy-step-by-step-guide-on-saving-thousands-of-dollars/ https://www.ecomcrew.com/e147-amazon-ppc-strategy-step-by-step-guide-on-saving-thousands-of-dollars/#comments Mon, 21 May 2018 14:00:39 +0000 /?p=11952 While Amazon PPC is one of the most important tools for any Amazon seller, it's also one that's very expensive. It can potentially drain your profits if left unchecked. Case in point: In January we spent roughly $33,000 on Amazon PPC, generated sales amounting to around $104,000, with ACOS at 30%. Deducting Cost of Goods …

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]]> https://www.ecomcrew.com/e147-amazon-ppc-strategy-step-by-step-guide-on-saving-thousands-of-dollars/feed/ 23 While Amazon PPC is one of the most important tools for any Amazon seller, it's also one that's very expensive. It can potentially drain your profits if left unchecked. Case in point: In January we spent roughly $33,000 on Amazon PPC, This episode is a fully loaded technical explanation of our new Amazon PPC strategy. This strategy helped us drive our spend from $30,000 to around $24,000 and dropped our ACOS from 30% to 24%. We were able to do this with a tool called Sellics, making the job simple and fast enough for one VA to do. Mike Jackness clean 27:54 11952