Social Media – EcomCrew https://www.ecomcrew.com Start and Grow Your Ecommerce and Amazon Business Thu, 18 Jan 2024 05:53:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.ecomcrew.com/wp-content/uploads/2018/01/favicon-36x36.png Social Media – EcomCrew https://www.ecomcrew.com 32 32 An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the EcomCrew podcast today! Mike Jackness clean Mike Jackness jackness@mac.com jackness@mac.com (Mike Jackness) 2019 EcomCrew The EcomCrew Ecommerce Podcast Social Media – EcomCrew http://static.libsyn.com/p/assets/e/d/b/9/edb97b89fcf18835/ecomcrewpodcastmikedavepic.jpg https://www.ecomcrew.com/category/social-media/ support@ecomcrew.com San Diego, CA Twice Weekly 226445030 The Complete Guide to TikTok Advertising https://www.ecomcrew.com/the-complete-guide-to-tiktok-advertising/ https://www.ecomcrew.com/the-complete-guide-to-tiktok-advertising/#respond Tue, 22 Aug 2023 23:23:49 +0000 https://www.ecomcrew.com/?p=48374 TikTok is a fun, dynamic app where people share short, creative videos. It's got over a billion users worldwide, making it a real hotbed of activity. From dance challenges to life hacks to funny little skits—you can find all sorts of content here. Yet, TikTok isn't just about having fun. It's also a fantastic place …

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]]> https://www.ecomcrew.com/the-complete-guide-to-tiktok-advertising/feed/ 0 48374 5 Ways to Make Money on TikTok https://www.ecomcrew.com/5-ways-to-make-money-on-tiktok/ https://www.ecomcrew.com/5-ways-to-make-money-on-tiktok/#respond Wed, 16 Aug 2023 07:15:09 +0000 https://www.ecomcrew.com/?p=47671 From the heart of social media's vibrant landscape, TikTok emerges as a compelling platform known for its bite-sized, often quirky, videos. It's where creativity flourishes, dances go viral, and pets become overnight sensations.  Beyond its entertaining exterior, TikTok also provides fertile ground for financial opportunities. It's been making headlines not just for the millions of …

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]]> https://www.ecomcrew.com/5-ways-to-make-money-on-tiktok/feed/ 0 Social Media | EcomCrew nonadult 47671 Maximize Your Business’ Presence on LinkedIn: A Comprehensive Guide https://www.ecomcrew.com/maximize-your-business-presence-on-linkedin/ https://www.ecomcrew.com/maximize-your-business-presence-on-linkedin/#respond Sat, 29 Jul 2023 08:00:14 +0000 https://www.ecomcrew.com/?p=45729 If you're reading this article, chances are you're a forward-thinking business person eager to elevate your company's online presence. Today, we're discussing ways you can maximize your business' presence on LinkedIn: LinkedIn isn't merely a platform for job-seekers. With its professional focus, LinkedIn offers a goldmine of opportunities for businesses to connect with clients, partners, …

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]]> https://www.ecomcrew.com/maximize-your-business-presence-on-linkedin/feed/ 0 45729 How to Make Money on Instagram in 2024 https://www.ecomcrew.com/how-to-make-money-on-instagram/ https://www.ecomcrew.com/how-to-make-money-on-instagram/#comments Mon, 03 Jul 2023 12:18:19 +0000 https://www.ecomcrew.com/?p=44535 Ever scrolled through your Instagram feed, seeing all those influencers living the high life, and wondered:  “How do they make money on Instagram?” and “Could I do that too?” We're here to tell you that the answer to these questions are not as elusive as you might think. This guide will spill the tea on …

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]]> https://www.ecomcrew.com/how-to-make-money-on-instagram/feed/ 1 44535 How to Earn as an Amazon Influencer [2023 Guide] https://www.ecomcrew.com/amazon-influencer-program/ https://www.ecomcrew.com/amazon-influencer-program/#comments Tue, 06 Sep 2022 02:11:41 +0000 https://www.ecomcrew.com/?p=31268 Want to get paid by posting your #AmazonFinds? If you have enough followers and engagement, you can monetize your content through the Amazon influencer Program by providing product reviews and recommendations. Social media marketing is one of the best ways to get products to the right audience, and Amazon is getting exposure by using the …

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]]> https://www.ecomcrew.com/amazon-influencer-program/feed/ 2 31268 How Ecommerce Sellers Can Sell on Facebook in 2024 https://www.ecomcrew.com/selling-on-facebook/ https://www.ecomcrew.com/selling-on-facebook/#respond Thu, 14 Oct 2021 17:26:08 +0000 https://www.ecomcrew.com/?p=20363 If you have come to this article it might be because you want  to start selling your ecommerce products on Facebook, but you have encountered some difficulties along the way… such as: How many different ways of selling can I find on Facebook? Which option should I go for, Facebook Marketplace or Facebook Shop? What …

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]]> https://www.ecomcrew.com/selling-on-facebook/feed/ 0 20363 Episode 36: Steve Chou on Bumblebee Linens and Conversion Rates https://www.ecomcrew.com/episode-36-steve-chou-on-bumblebee-linens-and-conversion-rates/ https://www.ecomcrew.com/episode-36-steve-chou-on-bumblebee-linens-and-conversion-rates/#comments Thu, 14 Jul 2016 14:00:54 +0000 /?p=1290 Today we welcome our guest Steve Chou to the podcast. Steve is the owner of Bumblebee Linens and the creator of My Wife Quit Her Job. Recently Steve has redesigned his linen site and has increased his conversion rate by 42%!! Today we discuss what he believes made such an impressive conversion rate happen. Steve’s …

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]]> https://www.ecomcrew.com/episode-36-steve-chou-on-bumblebee-linens-and-conversion-rates/feed/ 2 Today we welcome our guest Steve Chou to the podcast. Steve is the owner of Bumblebee Linens and the creator of My Wife Quit Her Job. Recently Steve has redesigned his linen site and has increased his conversion rate by 42%!! Steve’s blog My Wife Quit Her Job is where he he discusses how he and his wife began their custom handkerchief and other linen web store. He even discusses how he increased his conversion in a blog post.
On today’s episode we compare notes and offer advice on how to make the changes that will help your business grow.
The topics we discussed today are:

Sellers Summit
The usefulness of a Mastermind group
The rule of shipping, returns, and trust
The design changes Steve made to Bumblebee Linens’ site
How color scheme changes play a part in conversion rate
Why user testing is important to design changes
Why IE is still important to include in a site design
Other tips Steve has to improve your site and brand perception
The benefits of self-coding and custom platforms
Steve’s online training course

To contact Steve you can fill out the contact form on mywifequitherjob.com or you can follow @mywifequit on Twitter.
Ecom also has a special promotion going on with Sellers Summit. If you follow the link on our page you will be able to purchase a virtual pass to the the recorded speaker sessions for 2016’s event. You will be able to purchase the passes at a 33% discount. If you purchase the passes by July 15th you will get exclusive access to a Google Hangout where you can ask the speakers the questions you want answers too! So check out the link in the resources to take advantage of this deal.
Resources Mentioned on Today’s Episode
My Wife Quit Her Job
The Exact Steps I Took To Increase Conversion Rates 42% For My Online Shop, by: Steve Chou
Bumblebee Linens
Profitable Online Store
Sellers Summit
 
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!
Full Audio Transcript
Mike:   This is Mike.
Grant:  And this is Grant.
Mike:   And welcome to this week’s edition of the EcomCrew podcast.  This week, we have a special guest on, but before we get to that, how are you doing, Grant?
Grant:  I’m doing good.  How about you, Mike?
Mike:   I can’t complain.  I think last time we recorded, there was a bunch of noise in the background from the pallet racks going in so it’s finally nice to have some peace and quiet.
Grant:  Wow.  Now all you need is a forklift and you’re going to be set, right?
Mike:   We have one but we bought a used one and it like immediately sprung a hydraulic fluid leak.  So a day in the life of running a business.
Grant:  Wow.  I was just looking at one on an auction site, but now that you’ve done that, you’ve convinced me not to.  Thank you.
Mike:   Yeah.  Probably pretty smart.  So…  But as I mentioned, we have a special guest on this week.]]> Mike Jackness clean 39:55 1290 Episode 22: A Cautionary Tale on Bootstrapping an Ecommerce Business on Amazon https://www.ecomcrew.com/episode-22-a-cautionary-tale-on-bootstrapping-an-ecommerce-business-on-amazon/ https://www.ecomcrew.com/episode-22-a-cautionary-tale-on-bootstrapping-an-ecommerce-business-on-amazon/#respond Thu, 07 Apr 2016 14:00:12 +0000 /?p=1128 We offer a cautionary tale on today’s episode. Our guest  was bootstrapping his business  with Amazon. Until a simple misunderstanding and a careless login cost him his account. His account was shut down for 6 to 7 weeks and he lost hundreds of thousands of dollars in revenue. The lack of funds also forced him …

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]]> https://www.ecomcrew.com/episode-22-a-cautionary-tale-on-bootstrapping-an-ecommerce-business-on-amazon/feed/ 0 We offer a cautionary tale on today’s episode. Our guest  was bootstrapping his business  with Amazon. Until a simple misunderstanding and a careless login cost him his account. His account was shut down for 6 to 7 weeks and he lost hundreds of thousan... Today he tells us how they went about correcting this disaster and what he and his company plan to do to get back on track.
The topics we discussed today are:

Charles’s business and how his problem began
Why you should hire an agency to help in these situations
Why you shouldn’t rely on one platform for sales
Charles’s launch plan for his new website

Thankfully Charles’s story has a happy ending. But so many of these stories are out there. Always keep a close eye on your equipment and monitor who uses your business accounts. A little vigilance goes a long way.
Resources from Today’s Episode:
UpViral
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks  for listening!
Full Audio Transcript
Mike:               Hi, this is Mike.
Grant:              And this is Grant.
Mike:               And welcome to this week’s edition of the EcomCrew podcast.  This week we have a special guest joining us.  His name’s Charles.  We’ll bring him on in just a minute, but Charles is actually going to be telling a cool story about bootstrapping an ecommerce business and that’s something that Grant and I have talked about quite a bit here on the show and our philosophy is basically launch our business first on Amazon and use that for leverage and then, as a second prong approach to bootstrapping your businesses, then launch you actual website, which is exactly how we did ColorIt and we’ve talked a lot about ColorIt and how we’ve grown that business here on this podcast.  But Charles ran into some interesting roadblocks, and a little foreshadowing here, along the way he ended up getting his Amazon account locked and banned.  The good news is that he was able to get that taken care of and we’ll talk about the process of that here.  But we have some context coming out on EcomCrew specifically talking about Amazon businesses and the risk of all that and I think that this is a topical point to be talking about here and it’s great to have Charles on the show.  With that said, let me introduce Charles Lee to you.  Charles, how are you doing today?
Charles:           Good.  Thank you for having me, guys.
Mike:               Of course.  Yeah, definitely.  And Charles and I have known each other now for quite a while.  We met at an eCommerceFuel Live event, which I’m always talking about eCommerceFuel on the podcast here and if you aren’t a member over there, another plug for Andrew and the team over there at eCommerceFuel.  Definitely go join.  You get to meet awesome people like Charles through that community.  So, Charles, maybe just take a few seconds here and introduce yourself to our audience and what it is that you do and the brand that you’re trying to launch here.
Charles:           Sure.  So I’ve been in the ecommerce industry for about four years now, previously working with an organic brand and now I’m involved with this new startup.  We’re bootstrapping a pet supply ecommerce business.  We started this operation back in October but everything got finalized December 1st of 2015.
Mike:               And I know you have some investing behind you and things of ...]]> Mike Jackness clean 28:44 1128 Episode 20: Supercharge Your Email Marketing Part Two https://www.ecomcrew.com/episode-20-supercharge-your-email-marketing-part-two/ https://www.ecomcrew.com/episode-20-supercharge-your-email-marketing-part-two/#comments Thu, 24 Mar 2016 14:00:08 +0000 /?p=1072 Today’s episode is part 2 to our email marketing series. Mike explains the email flow he uses for his Colorit.com contests. This episode will focus on the promotional material that is sent out over the course of the month. We discuss why we have the flow structured the way we do and Grant does some …

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]]> https://www.ecomcrew.com/episode-20-supercharge-your-email-marketing-part-two/feed/ 3 Today’s episode is part 2 to our email marketing series. Mike explains the email flow he uses for his Colorit.com contests. This episode will focus on the promotional material that is sent out over the course of the month. Today’s episode is part 2 to our email marketing series. Mike explains the email flow he uses for his Colorit.com contests. This episode will focus on the promotional material that is sent out over the course of the month.
We discuss why we have the flow structured the way we do and Grant does some brainstorming to think outside the box. We toss ideas around and we talk about how successful Mike has been with this campaign.
Our conversation today includes:

The benefits of using Klaviyo.
How facebook is helping us build an email list.
The actual email schedule we use with new sign-ups.
General ideas to draw in new customers.

This is part 2 in a 3 part series. If you missed part 1 you can listen to it here. To take a look at the landing page we designed for the Colorit contest click here. We have had wild success with this marketing approach and are still trying to find the edge of the limits to it.
Join us next time for part 3 of this series How to Supercharge Your Email.
Resources Mentioned During Today’s Episode:
Klaviyo
Typeform
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks  for listening!
Full Audio Transcript
Intro:    Welcome to the EcomCrew podcast with your hosts, Mike Jackness and Grant Yuan.  Here you will learn the lessons, tips, and tricks that these ecommerce pros have learned over their years running and growing their very own seven-figure ecommerce businesses.  Each week, we dig into the ins and out of ecommerce, the truth about affiliate marketing, how to build your own brand and sell on Amazon, and how we’ve stumbled and then quickly rose to success.  The world of ecommerce is changing rapidly, and here you’ll find the trusted resources you need to take your business to the next level.  All right, enough of the fluff.  Let’s get over to your hosts, Mike Jackness and Grant Yuan.
Mike:   Hi, this is Mike.
Grant:  And this is Grant.
Mike:   And welcome to this week’s edition of the EcomCrew podcast.  This week we’re going into part two of I guess basically how to supercharge your email marketing with Klaviyo or just any other thing that you do, but really the point is no time like the present to get started doing email marketing and we’re really peeling the onion back and talking specifically email by email what we’ve been doing with ColorIt to gain the success that we have.  Just as a recap, in the last 30 days we’ve sent out 102,200 emails with a 33.9% open rate and $16,200 in revenue off of ColorIt.  And again, remember this is a site that had zero people on its email list just three and a half months ago and now we have 19,800.
So this last week, we went over the contest flow and how we were, email by email, doing contests.  This week I want to talk about four free drawing promotion that we do on Facebook, which is basically to run and ad to Lead Pages.  If you ever used Lead Pages, Leadpages.net.  We send people to a Lead Pages page that we have on a domain that’s obviously on ColorIt.com.  I’ll give you guys the URL real quick and we’ll also link to it in the show notes so you have it but it’s offer.ColorIt.com/Facebook-4-free-drawings.  And basically, all this page is is about our offer.  We shoe people exactly the four drawings that we’re going to be giving away...]]> Mike Jackness clean 37:01 1072 Episode 17: Executing a Facebook Contest https://www.ecomcrew.com/episode-17-executing-a-website-contest/ https://www.ecomcrew.com/episode-17-executing-a-website-contest/#comments Thu, 18 Feb 2016 14:00:42 +0000 /?p=884 Today Grant’s going to step out of the podcast. I'm Mike Jackness and I’m going to talk about my experience with running a Facebook contest for my site colorit.com. On December 5, 2015 we launched ColorIt.com. We had tried our product out on Amazon and decided to make the move to our own site to …

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]]> https://www.ecomcrew.com/episode-17-executing-a-website-contest/feed/ 7 Today Grant’s going to step out of the podcast. I'm Mike Jackness and I’m going to talk about my experience with running a Facebook contest for my site colorit.com. On December 5, 2015 we launched ColorIt.com. colorit.com.
On December 5, 2015 we launched ColorIt.com. We had tried our product out on Amazon and decided to make the move to our own site to build the brand.
Our first contest was January 1st. We offered a set of colored pencils every day for 30 days. At first I wasn't sure if this approach was going to work, but I have to say I have been very surprised and pleased with the results.
During today’s podcast I’ll share these key points with you:

The number of entries, sales, and overall social media hits this contest has gotten us
The email campaign we developed to keep our brand in the forefront of people's minds
The discount deal we offer non-winning contestants
How we’re providing value to our customers
How desktop vs. mobile interaction during this contest

Resources Mentioned in Today’s Episode:
Gleam.io
Klaviyo
Facebook
If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks  for listening!
Full Audio Transcript
Mike:   Hey, everybody.  This is Mike Jackness and welcome to this week’s edition of the Ecom Crew podcast.  This week, I’m without my trusty sidekick, Grant Yuan.  I want to talk about something that we’re working on in our business today and this is something that Grant and I will be doing from time to time, just talking one-on-one with you guys about things that we might individually be working on in our businesses.  It’s things that we’re both doing.  We’ll obviously be on the podcast together, but this is something that, you know, I discovered recently and Grant’s probably going to be trying it next couple of months, but it’s been working really well for me and I wanted to talk to you guys about it and that’s running contests to attract new customers.
And just to give you a little bit of background here, you know, we’ve been talking about our new brand, ColorIt, our adult coloring book brand, and it’s a brand that we started over the summer and, you know, I talked a lot about this in the brand building podcast, the three-part series that we did.  And if you haven’t listened to that yet, I highly encourage going back and checking that out.  And, you know, basically our business model is to use Amazon to launch our brand, to get out brand started, see if it has any traction, see if it has any teeth, make sure we’re getting some sales, get initial feedback if there’s anything we need to do to, you know, improve the product.  But over time, our real goal is to sell things on our own site and be less reliant on Amazon.  Obviously having them as a channel is great.  Some people prefer to buy there and that’s the way that it’s always going to be, but we want an ability to sell things on our own site and create a brand and have more brand awareness, so if any time Amazon decided to shut us down for whatever reason that might be, we’re not completely out of the creek without a paddle.
So that’s kind of the background of our brand, you know, the ColorIt brand.  Like I said, we started doing that over the summer and on December 5th, we launched ColorIt.com and,]]> Mike Jackness clean 19:35 884