Comments on: [Ultimate Guide] Amazon PPC Advertising Strategies and Tips

By: Nicole

Nicole — Mon, 05 Feb 2024 21:23:12 +0000

In reply to Dave Bryant. Thanks Dave! I appreciate your reply.

By: Dave Bryant

Dave Bryant — Sun, 04 Feb 2024 08:12:43 +0000

In reply to Nicole. Personally, we don't add them but there's probably no harm. Broadly speaking, we're aiming for profitable PPC on a product in 3-6 months.

By: Nicole

Nicole — Wed, 31 Jan 2024 19:58:14 +0000

Hi Dave,

Fantastic article!

My question for you is, what do you make of the Customer Search Terms in the advertising reports that have only one impression, click and sale? Of course they have a great ACOS and ROAS, but do you consider it enough proof to add these search terms to a Manual Campaign?

Also, for those of us that have a smaller budget for advertising ($20/day) it takes longer to collect the right data and make the necessary changes to campaigns, listing, etc. I know there are a lot of variables to this question, but, in your opinion, at roughly what point, after launching your product, would you expect to achieve a profitable ACOS?

Thank you for your time. I hope you see this comment and are able to reply.

By: Jessica Gould

Jessica Gould — Thu, 27 Oct 2022 11:33:07 +0000

Thanks for sharing the amazon advertising detailed guide.

By: Archanadevi

Archanadevi — Mon, 04 Jul 2022 17:09:49 +0000

An Ultimate Guide. This includes Amazon advertising strategies which will be more helpful for advertisers to promote their Amazon marketing. Thanks for sharing this content.

By: Dave Bryant

Dave Bryant — Mon, 13 Jan 2020 18:31:43 +0000

In reply to Mandy. Just negative exact.

By: Mandy

Mandy — Fri, 10 Jan 2020 03:51:22 +0000

Hi Dave,
Thanks for your instructions.
You mentioned keywords that generate no sales from auto AD should put to negative keyword in auto campaign. Should I add them as “negative exact” / both “negative phrase” & “negative exact”?

By: Dave Bryant

Dave Bryant — Wed, 30 Oct 2019 19:14:06 +0000

In reply to Dawn LaFontaine. Thanks!

By: Dawn LaFontaine

Dawn LaFontaine — Wed, 23 Oct 2019 19:40:27 +0000

I’m very new to PPC and was just flying by the seat of my pants. I literally took every piece of advice in this article and have applied it. I can’t believe you’re giving this granular level of instruction out to the masses for free. Amazing.

By: Dave Bryant

Dave Bryant — Thu, 17 Oct 2019 16:26:09 +0000

In reply to Yolanda Huang. You can bid more aggressively on Manual (Exact)