BrandReport – EcomCrew https://www.ecomcrew.com Start and Grow Your Ecommerce and Amazon Business Tue, 05 Sep 2023 04:13:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.ecomcrew.com/wp-content/uploads/2018/01/favicon-36x36.png BrandReport – EcomCrew https://www.ecomcrew.com 32 32 An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the EcomCrew podcast today! Mike Jackness clean Mike Jackness jackness@mac.com jackness@mac.com (Mike Jackness) 2019 EcomCrew The EcomCrew Ecommerce Podcast BrandReport – EcomCrew http://static.libsyn.com/p/assets/e/d/b/9/edb97b89fcf18835/ecomcrewpodcastmikedavepic.jpg https://www.ecomcrew.com/category/brand-report/ support@ecomcrew.com San Diego, CA Twice Weekly 226445030 E482: November 2022 Brand Report (Handling Excess Inventory) https://www.ecomcrew.com/e482-november-2022-brand-report/ https://www.ecomcrew.com/e482-november-2022-brand-report/#respond Mon, 02 Jan 2023 08:37:20 +0000 https://www.ecomcrew.com/?p=35789 Happy New Year! We've been a little bit late with publishing this episode due to the holidays but we're back with the weekly releases.  Today, we're back with our monthly report for the month of November – we’re going to stop with the monthly report blog posts but we do plan on keeping this tradition …

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https://www.ecomcrew.com/e482-november-2022-brand-report/feed/ 0 Happy New Year! We've been a little bit late with publishing this episode due to the holidays but we're back with the weekly releases.  Today, we're back with our monthly report for the month of November – we’re going to stop with the monthly report bl... Happy New Year! We've been a little bit late with publishing this episode due to the holidays but we're back with the weekly releases. 
Today, we're back with our monthly report for the month of November – we’re going to stop with the monthly report blog posts but we do plan on keeping this tradition alive for the podcast, so stay tuned for more Brand Report episodes. Do let us know how you feel by sending an email over to support@ecomcrew.com. 
Since it's the beginning of winter, we've reached an all time low in terms of revenue across all our brands, mainly because most of them reach their seasonal peak in the summer months. We've seen this trend before with all of our previous years of data, so we're not too worried about it. 
We're actually a little more excited than usual because WildBaby was able to survive a lot of the Black Friday rush, and we didn't run out of inventory like we usually did in our previous years. But how much inventory is too much? With interest rates also going back up, our bottom line is starting to look a little dicey for 2023. 
However, despite these challenges, we’ve had a lot of wins in many of our brands. We’ve recently been in talks with our suppliers to get better payment terms, and been working with an agency to up our branding. 

* 1:13 – An update to our Brand Report Segment  
* 4:05 – November Revenue numbers
* 5:11 – Predictions for December numbers
* 6:06 – Sneak Peek: Not running out of inventory for December 
* 6:32 – How much inventory will Mike be left with? 
* 8:00 – Loss: Having too much inventory
* 9:06 – Loss: Interest Rates going up 
* 16:37 – Is the risk of supply chain disruptions going down? 
* 18:59 – Supply Chain Uncertainties: Predictions for 2023

* 20:11 – COVID and Chinese New Year


* 23:19 – Wins for November

* 23:25 – Better Payment Terms for Suppliers 


* 27:20 – Will Inflation go down the same way everything has? 
* 34:30 – Win: Incorporating UGC into our Brands 

Check out the Brand Report that complements this episode for more additional details on our wins, challenges and action plans. Secret Sauce and EcomCrew Premium subscribers also get access to our monthly Income Report, which contains a more detailed breakdown of our numbers and strategies.
If you enjoyed this episode, please leave a review on iTunes. We’d love to hear about what topics you want us to discuss next.
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November 2022 Brand Report – $607,157 https://www.ecomcrew.com/november-brand-report/ https://www.ecomcrew.com/november-brand-report/#respond Mon, 12 Dec 2022 17:31:34 +0000 https://www.ecomcrew.com/?p=34541 Welcome to the November 2022 edition of the Brand Report! Each month, we’ll break down our monthly revenue so you can see what’s working and what’s not. Last 12 months: $8,734,283   Our November revenue was $607,157 which was, once again, significantly below October's revenue of $641,927, even with Black Friday and Cyber Monday. Almost …

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October 2022 Brand Report – $641,927 https://www.ecomcrew.com/october-2022-brand-report/ https://www.ecomcrew.com/october-2022-brand-report/#respond Mon, 07 Nov 2022 15:12:19 +0000 https://www.ecomcrew.com/?p=33742 Welcome to the October 2022 edition of the Brand Report! Each month, we’ll break down our monthly revenue so you can see what’s working and what’s not. In our next Secret Sauce webinar, we'll show you our exact Amazon PPC strategies including our Peel, Stick, and Block methodology, what PPC software we're using, what processes …

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September 2022 Brand Report – $714,775 https://www.ecomcrew.com/september-2022-brand-report/ https://www.ecomcrew.com/september-2022-brand-report/#respond Tue, 11 Oct 2022 00:25:08 +0000 https://www.ecomcrew.com/?p=32965 Welcome to the September 2022 edition of the Brand Report! Each month, we’ll break down our monthly revenue so you can see what’s working and what’s not. We’ll give you aggregated numbers across the eight brands we own or have significant equity in. In our exclusive Secret Sauce Brand Report, you’ll get our numbers broken …

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E469: August 2022 Brand Report — Why It’s One of Our Best Months Ever https://www.ecomcrew.com/e469-august-brand-report/ https://www.ecomcrew.com/e469-august-brand-report/#respond Mon, 26 Sep 2022 12:44:36 +0000 https://www.ecomcrew.com/?p=32496  It’s Dave here, and I’m excited to jump on this quick solo podcast to talk about our biggest wins and fails in this August 2022 Brand Report.  For those who are new to the podcast, our Brand Report is a monthly Blog and Podcast update where we give you a sneak peek into our …

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https://www.ecomcrew.com/e469-august-brand-report/feed/ 0  It’s Dave here, and I’m excited to jump on this quick solo podcast to talk about our biggest wins and fails in this August 2022 Brand Report.  For those who are new to the podcast, our Brand Report is a monthly Blog and Podcast update where we give y... It’s Dave here, and I’m excited to jump on this quick solo podcast to talk about our biggest wins and fails in this August 2022 Brand Report. 
For those who are new to the podcast, our Brand Report is a monthly Blog and Podcast update where we give you a sneak peek into our numbers and figures in real time, talk about what’s working (and what’s not), and which marketplace trends factored into our bottomline over the past month. 
In this update, I’ll go over why August 2022 turned out to be an awesome month revenue-wise for us, despite historically being slow because of the seasonal products in our portfolio. I also share how we produce videos, rebrand a business, and hire offshore employees, among other good stuff. Let’s get right into it!
Timestamps: 

Our revenue numbers for August 2022 – 1:29
How we produce videos for new brand – 4:47
Rebranding one of our existing brands – 7:58
Our biggest wins for this month – 9:59
A couple of fails this month – 13:22
Wrapping up our brand update – 18:22

If you want to dive deeper into our numbers for August 2022, head over to ecomcrew.com/august-brand-report, and don’t forget to share how your August went as well! 
As always, leave us a review on iTunes if you enjoyed this episode. Happy selling and we’ll catch you on the next one!
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August 2022 Brand Report – $847,889 https://www.ecomcrew.com/august-brand-report/ https://www.ecomcrew.com/august-brand-report/#respond Tue, 06 Sep 2022 14:19:19 +0000 https://www.ecomcrew.com/?p=31561 Welcome to the August 2022 edition of the Brand Report! Each month, we’ll break down our monthly revenue so you can see what’s working and what’s not. We’ll give you aggregated numbers across the eight brands we own or have significant equity in. In our exclusive Secret Sauce Brand Report, you’ll get our numbers broken …

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July 2022 Brand Report $781,267 https://www.ecomcrew.com/july-2022-brand-report/ https://www.ecomcrew.com/july-2022-brand-report/#respond Wed, 03 Aug 2022 18:45:20 +0000 https://www.ecomcrew.com/?p=30624 Welcome to the July 2022 edition of Brand Report! Each month, we’ll break down our monthly revenue so you can see what’s working and what’s not. We’ll give you aggregated numbers across the eight brands we own or have significant equity in. In our exclusive Secret Sauce Brand Report, you’ll get our numbers broken down …

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E460: June Brand Report 2022 – Improving Margins During An Economic Downturn https://www.ecomcrew.com/e460-june-brand-report/ https://www.ecomcrew.com/e460-june-brand-report/#respond Mon, 25 Jul 2022 13:50:24 +0000 https://www.ecomcrew.com/?p=30328 As we’ve mentioned in our previous episodes, Dave and I spent a good chunk of June in the Philippines spending time with our employees there. We also made good headway on the content website we are launching this month–yes, this month! After several setbacks, I can finally see the light at the end of the …

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https://www.ecomcrew.com/e460-june-brand-report/feed/ 0 As we’ve mentioned in our previous episodes, Dave and I spent a good chunk of June in the Philippines spending time with our employees there. We also made good headway on the content website we are launching this month–yes, this month! We also made good headway on the content website we are launching this month–yes, this month! After several setbacks, I can finally see the light at the end of the tunnel.
For me, I worked on improving my margins, which included taking out an Amazon loan and fully transitioning to AGL. It’s definitely a tedious process, but worth it.
If you listened to our May Brand Report podcast, you’ll recall that one of Dave’s brands had an IPI score teetering below the required threshold. He’s got an update on that one.
Let’s get into our latest Brand Report, shall we? Check out the highlights from this episode: 

Intro – 0:00
Our revenue for June – 2:32
Average margins in ecommerce – 4:59
The impact of the declining economy – 6:18
Gearing up for the worst – 10:14
What we worked on in June – 12:44
The reason behind our new content website’s delay – 15:08
Our game plan for the launch – 17:30
Transitioning exclusively to AGL – 20:19
Dripping in LCL inventory via AGL – 25:07
Amazon’s new growth program – 30:25
An update on Dave’s IPI score – 32:37

That’s it for our June Brand Report. After several delays, I’m so happy to say we’re almost at the finish line. We can’t wait to finally show you our new content website in the next few days!
In the meantime, you can check out the blog counterpart of the Brand Report here if you want a more detailed account of what we did last month.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
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June 2022 Brand Report ($850,883) https://www.ecomcrew.com/june-2022-brand-report/ https://www.ecomcrew.com/june-2022-brand-report/#comments Mon, 11 Jul 2022 12:58:52 +0000 https://www.ecomcrew.com/?p=29969 Welcome to the June 2022 edition of Brand Report! Each month, we’ll break down our monthly revenue so you can see what’s working and what’s not. We’ll give you aggregated numbers across the eight brands we either own or have significant equity in. In our exclusive Secret Sauce Brand Report, you’ll get our numbers broken …

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E455: How Seasonality Affects Revenue – May Brand Report 2022 https://www.ecomcrew.com/e455-may-brand-report/ https://www.ecomcrew.com/e455-may-brand-report/#respond Mon, 27 Jun 2022 15:41:20 +0000 https://www.ecomcrew.com/?p=29553 Aside from our recent trip to the Philippines (which you can know more about here and here), May was quite an eventful month. Revenue-wise, there was a slight increase from April by almost $70,000. If we’re talking about individual brand progress, there was a fair share of wins and losses. IceWraps saw a big gain, …

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https://www.ecomcrew.com/e455-may-brand-report/feed/ 0 Aside from our recent trip to the Philippines (which you can know more about here and here), May was quite an eventful month. Revenue-wise, there was a slight increase from April by almost $70,000. If we’re talking about individual brand progress, Aside from our recent trip to the Philippines (which you can know more about here and here), May was quite an eventful month.
Revenue-wise, there was a slight increase from April by almost $70,000. If we’re talking about individual brand progress, there was a fair share of wins and losses.
IceWraps saw a big gain, while Offroading Gear and BTG Gear were down roughly 10% compared to May last year.
In May, we worked with our developer on the finishing touches for our new content website. Slight hiccup though, the launch is delayed by a week at least. But we’re still eyeing a July date!
For Dave, he recently rolled out a ‘cockroach’ product that sold out in a couple of days. If you’re curious to know what this is, you’ll have to sign up for Secret Sauce.
On the other hand, the IPI score of one of his brands dropped below the required threshold, which could result in inventory restrictions. But Dave’s not too worried about it.
Listen to the podcast to know more about what went down in May. Check out the highlights from this episode:
Timestamps: 

Intro – 0:00
How was May overall? – 2:45
The ups and downs of being an entrepreneur – 5:08
The seasonality of products – 7:49
Raising prices – 10:49
Computing COGS – 13:09
A quick runthrough of our wins – 19:22
Dave hiring new people for his brand – 25:07
Dave’s new cockroach product – 27:40
The cockroach method and why it works – 29:15
How Dave dealt with his brand’s IPI score dropping – 32:03
Amazon’s excess space issue – 33:59

That’s it for our May Brand Report. It’s been a busy couple of months. I expect it’s going to be even busier as we near the launch of our new content website. Wish us luck!
If you want a more detailed breakdown of what we discussed in this episode, you can check out the blog post of the report here.
As always, don’t forget to leave us a review over on iTunes if you enjoy our content. Happy selling and we’ll see you in the next one!
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