Yes, it’s too true about a buyer being hot and then completely cooling off later. A lot of studies love to show abandoned cart emails doing upwards of 30% conversion, but we hardly have seen those figures. Getting into high 10s or low 20s I think is probably the best most people would be able to achieve.

I’ve done enough A/B testing that a 10% discount 24 hours after the fact is not nearly as effective as a “free reminder” 1 hour after they have left the cart. It will differ on products of course, as treadmills and fitness equipment we could often do a follow-up call for effective abandonment return, but it was also worth the time to make a phone call.

Stephen, it happens enough and to so many ecommerce owners that I would even think it’s a potential service for store owners. An SaaS service to notify store owners their store checkout is busted would probably be popular.