I use both both focus on margins out of habit more than anything. ROI is important as well, although it can be misleading without considering turnover (as can margins as well). If I buy a product for $100 and sell it for $200 but it takes me 5 years, that’s not very good use of cash.

You mentioned your margin several times and your 100,000 tied in inventory once but not a word about ROI. Since you are in a growth phase, it makes sense to pay close attention to it as you want your current product to finance your expansion (the growth of their own sales AND the first orders of the next products)

Hi Jaco,
Yes, I’m listing each SKU (and each variation would be considered a SKU). For Google shopping/Facebook I’m simply pro-rating the conversions dependent on percentage of ad spend. It’s not 100% accurate but close enough.

You are making each variation its own product on your chart? Or do you not have any products with variations?

How are you tracking which sales are coming from google shopping? If you’re double dipping with affiliate links instead of using amz attribution from your shopify checkout page to amz, then how to you attribute which channel those sales originated from?
Thanks again for these updates! Love the podcast and site.

Check out this post here: https://www.ecomcrew.com/i-sold-my-company-how-to-sell-your-private-label-ecommerce-company/

I just found your website. I actually already have an established e-commerce business I am looking to sell, and wondered if you had any advice or had written a post on how you sold yours? I am struggling on which broker to use/how to get the best price etc.

Thanks so much!

Liam

Hi Kevin – Everyone in Brand Registry/EBC gets it now.

Thanks Nora :)

Products started to arrive and get traction. It takes about 3-6 months for this.