fake Amazon reviews – EcomCrew https://www.ecomcrew.com Start and Grow Your Ecommerce and Amazon Business Fri, 09 Jun 2023 08:52:36 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.ecomcrew.com/wp-content/uploads/2018/01/favicon-36x36.png fake Amazon reviews – EcomCrew https://www.ecomcrew.com 32 32 An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the EcomCrew podcast today! Mike Jackness clean Mike Jackness jackness@mac.com jackness@mac.com (Mike Jackness) 2019 EcomCrew The EcomCrew Ecommerce Podcast fake Amazon reviews – EcomCrew http://static.libsyn.com/p/assets/e/d/b/9/edb97b89fcf18835/ecomcrewpodcastmikedavepic.jpg https://www.ecomcrew.com support@ecomcrew.com San Diego, CA Twice Weekly 226445030 Amazon Files Lawsuit to Shut Down Fake Review Brokers https://www.ecomcrew.com/amazon-sues-fake-review-brokers/ https://www.ecomcrew.com/amazon-sues-fake-review-brokers/#respond Thu, 24 Feb 2022 08:28:13 +0000 https://www.ecomcrew.com/?p=21689 Amazon has filed a lawsuit against “fake review brokers” who offer incentivized and misleading product reviews in exchange for money or free products from bad actors on the marketplace. Fake reviews have plagued the ecommerce platform for years, and is among the most used black hat tactics for getting product reviews on Amazon. This latest …

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How to Protect Your Brand on Amazon https://www.ecomcrew.com/amazon-brand-protection/ https://www.ecomcrew.com/amazon-brand-protection/#comments Tue, 29 Oct 2019 22:28:26 +0000 http://www.ecomcrew.com/?p=16130 Hey, what’s that on the horizon coming to save my brand? Is that… is that a knight in shining armor? Is that the cavalry? Oh, futz, no… it’s Amazon Seller Support. Crap. Protecting your brand on Amazon can be tricky. And if you’re thinking Seller Support will swoop in and save the day, good luck …

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E178: How Chinese Sellers Are Manipulating Amazon and Outsmarting You https://www.ecomcrew.com/e178-how-chinese-sellers-are-manipulating-amazon-and-outsmarting-you/ https://www.ecomcrew.com/e178-how-chinese-sellers-are-manipulating-amazon-and-outsmarting-you/#respond Mon, 10 Sep 2018 14:00:05 +0000 /?p=12500 During our last visit to Montreal to film new course videos, we came upon a new gathering for Amazon sellers called the Orange Hat Summit. Unfortunately, we weren't able to actually join the summit due to time constraints but we did meet a Chinese seller who was a speaker at the summit. Ours was one …

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https://www.ecomcrew.com/e178-how-chinese-sellers-are-manipulating-amazon-and-outsmarting-you/feed/ 0 During our last visit to Montreal to film new course videos, we came upon a new gathering for Amazon sellers called the Orange Hat Summit. Unfortunately, we weren't able to actually join the summit due to time constraints but we did meet a Chinese sell... Orange Hat Summit. Unfortunately, we weren't able to actually join the summit due to time constraints but we did meet a Chinese seller who was a speaker at the summit. Ours was one of the most brutal conversations I had, and it spawned an article written by Dave, and this podcast episode.
Although we were already familiar with the nefarious acts done by some sellers on Amazon, our conversation gave light to just how heinous some of these strategies are.
We should point out though that these tactics are not exclusive to Chinese sellers, but it is with little doubt that China is often at the forefront of formulating these strategies.
The following strategies are the most commonly used by Chinese sellers:
Opening multiple seller accounts
Some sellers have upwards of 20 accounts, some even under the name of their employees. This pads the risk of Amazon suspension–as one account gets closed, they just set up shop using another one.
Rampant review manipulation
Chinese sellers know that reviews = sales. Some sellers do something as innocent as rewarding buyers for 5-star reviews, while others buy reviews from review farms outright. Worse, however, is how they buy fake negative reviews against their competitors' products.
Stolen buyer and seller data
This one is the biggie. We've heard of Chinese sellers using stolen buyer addresses in America to send them products as part of a fake review campaign, but we had no idea just how huge this strategy has become. Apparently, you can pay some rogue Chinese Amazon employee (or someone who has access to a rogue employee) and request reports on any buyer AND seller. If a seller can find out certain information about a competitor’s product, such as their sales and page view history, it can be extremely valuable.
All these strategies have made the playing field extremely unfair, especially when Amazon doesn't seem to care at all. Add to this the fact that Chinese sellers don't have the pressure of sales taxes, don't have to conform to high safety and quality standards, and are pretty much immune from lawsuits, and the entire Amazon atmosphere looks pretty depressing for the average American seller.
With everything that's happening, it's tempting for any seller to try to dip their toes into the realm of black-hat strategies. But we know that a business built on sketchiness will not last long, and when Amazon finally drops the hammer, those who play by the rules will be left standing.
If you want an in-depth detail of these strategies and how Chinese sellers pull it off, make sure to read this blog post written by Dave.
Thanks for tuning in to this episode. Until the next one, happy selling.
Full Audio Transcript
Mike: This is Mike and welcome to episode number 178 of the EcomCrew Podcast. Today I have my trusty partner in crime Dave Bryant back on the show with me. We just got back from Montreal and I don't want to go — this will go out a couple weeks after that once it finally goes out. But we're going to be talking about some of the stuff we discovered in a meeting up in Montreal. It just happened to be that there was another Amazon convention going up there. I think it was called Orange Hat. I literally had no idea that it was going on. Unfortunately, it started the day that I left.
If I had known better I would have planned to try to attend this thing because it sounds like there was a lot of information there that would have been really interesting to hear and people to meet as well. But we just happened to be in Montreal at the same time and ...]]>
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