Comments on: Part 3: How to Optimize Your Amazon Listings and Launch a Product

By: How to Find the Perfect Product to Import from China and Sell On Amazon | Wedoimport.com

Thu, 05 Mar 2020 21:20:07 +0000

[…] There’s a reason why many of these listings exist on Amazon and they almost always come from brands who sell to Amazon opposed to selling on Amazon. When you sell to Amazon through the Vendor Central platform, the vendors actually have a lot less flexibility and freedom than third-party sellers like ourselves. Currently, it’s a big opportunity for smaller sellers to compete with larger brands. For the sake of brevity, I won’t go into the full details of how to optimize an Amazon listing in this article, instead check out our Amazon Optimization Guide. […]

By: Dave Bryant

Dave Bryant — Mon, 16 Jul 2018 22:33:33 +0000

In reply to samira. Thank you!

By: samira

samira — Mon, 16 Jul 2018 17:49:17 +0000

Great article!

By: Dave Bryant

Dave Bryant — Thu, 01 Feb 2018 05:14:08 +0000

In reply to Jamie. A friend mentioned this before and I think after some research we determined it was actually against TOS. I could be remembering wrong. Regardless, unless this angle IS your brand (and making it your brand takes more than including it in a bullet point) like Toms then IMO the impact is probably negligible.

By: Jamie

Jamie — Thu, 01 Feb 2018 01:14:01 +0000

Hi Dave, what’s your thoughts on using the philanthropic angle in your listing? eg; $1 of every sale of our eco friendly cleaning supplies goes to a specific charity or cause.

I don’t think this breaks any Amazon TOS, though is it a worthy sales tactic as such?

Liking the new podcast formats btw…

By: Dave Bryant

Dave Bryant — Sun, 24 Sep 2017 06:14:14 +0000

In reply to Wayne Ayre. Hi, Yes, but the full spreadsheet has many fields not discussed here in part 3, and often it is category specific too.

By: Wayne Ayre

Wayne Ayre — Sat, 16 Sep 2017 18:53:47 +0000

Great blog content…
In part two you mentioned for new sellers it would be good to add a new product with the lite excel spread sheet first and then update and optimize as a second step…. So would a lot of the optimization discussed in this part three be the added part in step two of the advanced excel product adding sheet?

By: David Bryant

David Bryant — Tue, 25 Apr 2017 19:11:00 +0000

In reply to Hong.

The pet category is also one of the most competitive categories on Amazon so it may simply be the other competition is outranking you rather than Amazon supressing your results in the pets category because they think you’re an easter product. If they semantically think you’re an easter product, then I’d suggest rewording your description et al – you alluded to the most important part- the fact that you have the word easter in your title. I’d lose that in the title if you can.

By: Hong

Hong — Wed, 19 Apr 2017 13:52:07 +0000

Hi David, I have been reading your posts for long. Recently I got an issue about one of my products. It is a Carrot-shaped dog chewing rope, and under the category of Pet Supplies-Dogs-Toys-Ropes. The product title contains keyword “Easter”, and it had a good ranking during the Easter holiday. But when I tried other keywords (rope, chewing toy, etc), it’s very difficult to find my product. It seemed that Amazon put this product into the “Easter category”. Did you have similar issues before?
Thanks.

By: David Bryant

David Bryant — Tue, 07 Mar 2017 23:47:00 +0000

In reply to julia humber. Yes, absolutely but still very do-able :)