Comments on: Amazon Officially Kills Rebates – What Does It Mean?

By: Dave Bryant

Dave Bryant — Tue, 25 Jan 2022 23:27:04 +0000

In reply to Marie. My guess is they're not going to pay a lot of attention to that sort of thing.

By: Marie

Marie — Tue, 25 Jan 2022 21:04:02 +0000

Thank you Dave for this insightful piece!
What do you think about the “funnels”. It’s pretty vague notion. Do you think it also includes campaign pages with the aim to rank on Google and then directing to Amazon?

By: Darren

Darren — Thu, 04 Nov 2021 18:25:47 +0000

Thanks Dave – makes sense.

By: Dave Bryant

Dave Bryant — Thu, 04 Nov 2021 17:23:55 +0000

In reply to Darren. IMO, they're just concerned about the rebate sites at the moment specifically as the VAST majority of people don't have an audience that they can utilize. Even if they cared, as long as you're promoting an Amazon discount code to your audience (or a social media promo page via amazon) it's all kosher.

By: Darren

Darren — Thu, 04 Nov 2021 17:05:10 +0000

Hi Dave. Great post – thanks. You focus on 3P rebate/discount sites and SEO manipulation with URLs. But how does it affect how brands “interact” or promote their products to their own customers (D2C) off of Amazon – but with the goal of achieving an Amazon outcome (for example, creating an Amazon specific promotion for your own customers to gather reviews)? Thanks.