Comments on: How to Rank Items & Keywords Well on Amazon: Statistics & Analysis

By: Dave Bryant

Dave Bryant — Thu, 15 Mar 2018 03:53:18 +0000

In reply to Jamie. Lol, not yet but that's a great idea!

By: Jamie

Jamie — Wed, 14 Mar 2018 07:38:55 +0000

In reply to Dave Bryant.

Yes, tend to agree. Conversions were reasonable even with that pesky 1 star, then come March 8 …zilch.

Do you guys have first aid kits?! :-)

By: Dave Bryant

Dave Bryant — Tue, 13 Mar 2018 05:02:39 +0000

In reply to Jamie. From an algorithm standpoint, I don't think one one star review will affect your rankings if it is does not affect your average review in any significant way. If this one star review is hyper critical it could affect things from a conversion stand point (which would then hurt your rankings).

By: Jamie

Jamie — Mon, 12 Mar 2018 23:10:58 +0000

Dave, great analysis! Very useful. Interesting results too, especially around keywords and descriptions.

How would see a 1- star review on an otherwise great listing ( i.e. a bunch of 5 stars) affect ranking?

I’ve relaunched an ASIN I had some QC issues with in the last couple of weeks and sales dropped off a cliff. I don’t know whether there’s been any algo changes of late but it’s keeping me up nights!

By: Dave Bryant

Dave Bryant — Thu, 08 Mar 2018 14:35:00 +0000

In reply to Jason. For high competition keywords I'd agree that is definitely the case, especially for the top rankings. Ultimately buying behavior trumps all.

By: Jason

Jason — Wed, 07 Mar 2018 15:54:12 +0000

While touched on, I think conversion from search is the key. When people search for a keyword and then buy something that drives ranking more than any other variable.
I would go so far as to say everything else just supports that.