Comments on: E147: Amazon PPC Strategy – Guide to Reduce Total Ad Costs

By: nick

nick — Fri, 07 May 2021 16:39:50 +0000

Great stuff Dave. Thanks for putting it out there.
Have a burning question that Sellics has not been able to resolve. You mention in E147:
1. If sales > or = to 1 promote the keyword to Exact campaign
and make this a negative exact match in the source campaign (Automatic Campaign).
2. Then, promote this keyword to Broad campaign and add this keyword to Broad campaign as a negative exact match.

Here is the problem I encountered: I could not find how to do the second part of #2 inside Sellics. In other words, I could add this keyword to Broad campaign, but not as a negative exact match to Broad campaign.
Can you show a screen shot of how you set this up?

By: Dave Bryant

Dave Bryant — Mon, 19 Aug 2019 05:41:59 +0000

In reply to math. Unfortunately you can't "negative out" ASINs :-(

By: math

math — Wed, 14 Aug 2019 20:27:06 +0000

In reply to Dave Bryant. Hi guys, I love the podcast, thanks for everything you do. Just following on, I have one or two ASINs showing in my auto campaign reports when they have been put into my list of negative exact keywords. These ASINs are in my manual exact and manual broad match campaigns. Should they be in negative phrase instead, and if so, what's the difference? Thanks! :)

By: Dave Bryant

Dave Bryant — Sun, 20 Jan 2019 04:49:54 +0000

In reply to Aneta. Hi Aneta, Mike will definitely be there and possibly me :)

By: Aneta

Aneta — Thu, 17 Jan 2019 15:27:07 +0000

Helpful post, thanks! I’ve tried a few PPC platforms and have found the right combination of process and tools as they really need to go hand in hand. Will be trying Sellics and your process for a few upcoming launches and see how it goes! Thanks again – hope to meet you at Sellers Summit this year :)

By: Dave Bryant

Dave Bryant — Wed, 24 Oct 2018 23:11:59 +0000

In reply to Mike Gallardo. Hi Mike, Yes, negative phrase would be better.

By: Mike Gallardo

Mike Gallardo — Sat, 20 Oct 2018 14:14:45 +0000

Fantastic episode! Would buy a short e-book with screen shots on how you set this all up :)

Only question: at 16:40 you said to add “keyword 1” as a “negative exact” to your automatic campaign once it is moved to broad and exact campaigns. But shouldn’t it be an “exact phrase” negative match in the auto?

Really love the content and wishing you all the best!

Best,
Mike

By: Dave Bryant

Dave Bryant — Tue, 28 Aug 2018 21:57:00 +0000

In reply to Sherv. Hi Sherv, Nothing yet but getting an indepth guide on PPC is near the top of our list.

By: Sherv

Sherv — Sun, 19 Aug 2018 06:30:22 +0000

Awesome podcast Mike. I’m been struggling with increasing ACOS’s despite making manual changes and moving keywords from campaign to campaign. I’m going to give this a try.

In addition to the podcast, do you have any additional resources on this strategy? Video or PDF?

Thanks!
Sherv

By: John

John — Fri, 01 Jun 2018 05:27:29 +0000

In reply to Michael Jackness. Thanks Mike.