Comments on: Rebuilding a Million Dollar Brand: 3 Year Update

By: Dave Bryant

Dave Bryant — Mon, 11 Jan 2021 17:29:42 +0000

In reply to Nick. es.

By: Nick

Nick — Mon, 11 Jan 2021 17:15:17 +0000

This is the last episode of your second ecommerce brand, correct?

By: Dave Bryant

Dave Bryant — Tue, 22 Sep 2020 15:09:46 +0000

In reply to Jon Davis. Hi Jon, The issue is at $500k, I had 5 products. To get to $1million I needed 5 more products. To get to $2million this meant 10 MORE products. To get from $2mil to $4m would mean 20 more products (for a total of 40). In short, it's a lot easier to go from $1m to $2m than $2m to $4m. Also, cash flow and risk appetitive starts to become an issue as well.

By: Jon Davis

Jon Davis — Tue, 22 Sep 2020 14:44:14 +0000

Very appreciative of this Dave. Inspiring to see what is possible in real life (while also running Ecomcrew!). I was curious, it seems you’ve had ~100%+ YOY growth for the past 3 years, while your 2021 goal is $300k (50% YOY growth?). Is that just a short term/baseline goal or a planned natural tapering off of growth rate with size?

By: Dave Bryant

Dave Bryant — Tue, 18 Aug 2020 22:28:16 +0000

In reply to evan. It was from BDC.

By: Dave Bryant

Dave Bryant — Tue, 18 Aug 2020 20:54:30 +0000

In reply to scott isley. Glad it helped :)

By: scott isley

scott isley — Tue, 18 Aug 2020 20:48:24 +0000

great post Dave, insightful and helpful benchmarks for growth. Love seeing the impact from influencers and blog authority as we’re looking at doubling down on the same

By: evan

evan — Fri, 31 Jul 2020 21:20:52 +0000

can you talk a bit more about getting the money from the Canadian government? you got the forty thousand dollar amountwhat about the rest?you said one hundred thousand dollar.which program was it??what did you have to do to get it?I

By: Dave Bryant

Dave Bryant — Tue, 28 Jul 2020 04:10:16 +0000

In reply to Cameron.

There’ll be channel risk no matter how you sell. If you’re 0% Amazon then you’re almost certainly reliant on Google or Facebook. It sucks but it’s the reality. With Amazon, it’s pretty rare to get a non-recoverable first suspension. Google on the other hand can actually be far more punitive as well as Facebook.
As for dealing with channel risk and dealing with the stress of that, being diversified from an income and business standpoint really helps. I’m fortunate I have a couple of other sources of income (EcomCrew being one of them!). Having some money off the table helps as well. Unfortunately, these all tend to be something that come later in your business life – when I was in my 20s I was all-in with one business and it definitely kept me up at night at times.

By: Cameron

Cameron — Fri, 24 Jul 2020 20:07:32 +0000

Hey Dave,

Guess I am one of the two who have been following you since day one! Keep up the great work! And thanks for all the great content you (and Mike) have been putting up over the years. You guys have been my go-to source since I started 3 years ago, and I attribute alot of my success to you guys.

While I haven’t got nearly as far as you in the last 3 years, I am pushing 350k this year, with a 19% net, while working full time.

Glad to see you have haven’t been hit too hard by COVID. Seems like people are out using there 4×4’s again!

One question: How do you deal with the stress of being so heavily reliant on Amazon? Right now, I have my business in ‘profit mode’ getting ready to sell in January. The reason being is that I want buy a different Ecom business not so heavily reliant on Amazon.
Although I would like to keep growing the business, my brand doesn’t really work to well with content (not really a ‘hobby’ product). I lose sleep thinking about what would happen if I got the ‘red flag’ one day, and I lost my last 3 years of work/money.

Maybe this is a similar situation that you were in with your first business? In my situation, would you keep growing the same business? Or ‘pivot’ and try to build up a more legitimate brand?

Thanks!
Cameron