E535: Will E-commerce Ever Get Easier?

January 29, 2024Last Updated: January 29, 2024

0 1 minute read

Mike discusses some hard hitting points of e-commerce with long-time friend John Canetta, including whether e-commerce will ever get easier, the hidden stresses of running an ecommerce business, and how John was able to recover from losing 80% of his business during quarantine.

With a new year coming around, it looks like the ecommerce landscape only gets more and more difficult. Amazon introduces more changes to storage fees, the number of competitors increase day by day, along with all the other stresses of a growing e-commerce business. In fact, the last time I've experienced an “easy” ecommerce year was back in 2019.

That's why I've invited John over to the podcast to discuss today's topic. John is a 7-figure business owner, with almost as much (if not more) years in experience selling on Amazon and Google than I do.

Here's some timestamps to help you skip to your favorite parts:

0:00 – Introduction
0:30 – Ad Spot
2:46 – Podcast Starts
4:49 – Background on John
6:22 – The Hidden Stresses of an E-Commerce Business
9:15 – Difficulty of E-commerce
11:43 – Why Cash is King
13:10 – Ecommerce Struggles
14:36 – Evaluating the Financial Model
16:09 – The EOS Model
17:33 – Tracking Return on Working Capital
19:04 – 1 SKU Brand vs 100 SKU Brand
22:51 – Machinery Manufacturing Issues

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Until next time, happy selling!