Comments on: How to Get Amazon Brand Registered and Enhanced Brand Content

By: anthony

anthony — Wed, 22 Feb 2023 04:21:36 +0000

Hi Dave,

I read in amazon website (link: https://brandservices.amazon.com/brandregistry/eligibility) that pending trademark registration is only accepted if we use the the Amazon IP Accelerator (which can be expensive).

However, an article argued that now Amazon accepts any kind of pending trademark regardless who filed it. If that’s the case, I am planning just to go to the USPTO website and do everything myself to save some costs.

What’s your recommendation? Thanks a lot in advance.

By: Dave Bryant

Dave Bryant — Sat, 04 Jul 2020 06:37:24 +0000

In reply to Matt. I'm not sure there's an easy way without ownership of the brand. I could be wrong. The alternative is getting setup as a secondary user for the brand owner.

By: Matt

Matt — Sun, 28 Jun 2020 06:36:34 +0000

Hey Dave!

If we’re an exclusive distributor for a brand in the US, is there any way we can access Brand Registry and EBC? Our partner/supplier has already registered trademark in the US, and they’re willing to provide supporting documents directly to Amazon stating that we’re their exclusive distributor, and that we can use their trademark freely. Any thoughts on how this might work? Any info or guidance you could share would be greatly appreciated!!

By: Anthony Manuel Tatis Lebron

Anthony Manuel Tatis Lebron — Mon, 27 Jan 2020 17:29:27 +0000

Hello,

Can someone help with the following error message? I had done everything possible but I am still getting it.

Due to your current account status, you are not eligible to enroll a new brand in Amazon Brand Registry at this time. Please contact the Seller Performance team to address your selling account status before reapplying. They can be contacted via email at: seller-performance@amazon.com.

I had emailed them constantly and I do not get any information back.

By: Dave Bryant

Dave Bryant — Wed, 13 Nov 2019 21:51:18 +0000

In reply to Shaya. Just the brand name. It doesnt matter what your company name is.

By: Shaya

Shaya — Wed, 13 Nov 2019 10:09:09 +0000

Thanks for the really helpful arrticle!
Do I need to register my company brand name only or also the name of the product? For instance, if my company is NIKE and I’m selling a shoe on Amazon that’s called the “Kyrie 6”, would I have to tradmark the company name and the shoe name?
Thank you

By: Dave Bryant

Dave Bryant — Wed, 24 Jul 2019 22:28:09 +0000

In reply to gemma. Amazon needs your logo to have stylized words trademarked. If you can't do that, then you'll need a word mark (if you can get it approved).

By: gemma

gemma — Wed, 03 Jul 2019 02:30:39 +0000

Hey Dave,
I’m struggling to get my head around one part. When you file for a trademark on USPTO, is it best to file for the logo that will go on your product OR the name which will go on the packaging?
For example, I have the name Smith & Smith, this is what will be on my listing, this will be on my packaging. But the logo is S&S which I will put on the products, as my product is quite small and I don’t want the words Smith& Smith to be on there. Ideally, I don’t want to trademark both just yet as this will cost quite a bit of money for my first product. So, would it be best to trademark the words or the logo?
Does this matter for Brand registry?

By: Dave Bryant

Dave Bryant — Mon, 20 May 2019 05:46:41 +0000

In reply to AJ. It's quite straight forward assuming your mark is unique and unlikely to be in conflict with anyone else.

By: AJ

AJ — Mon, 13 May 2019 03:52:31 +0000

Dave,

As a fellow canuck, would you recommend using a US based lawyer to help with the filling out of the application or is it pretty straight forward?