business – EcomCrew https://www.ecomcrew.com Start and Grow Your Ecommerce and Amazon Business Mon, 13 May 2024 12:35:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.3 https://www.ecomcrew.com/wp-content/uploads/2018/01/favicon-36x36.png business – EcomCrew https://www.ecomcrew.com 32 32 An eCommerce podcast for store owners, hosted by 7-figure store owners Mike Jackness and Dave Bryant. We cover everything in eCommerce from Shopify, to Amazon FBA. From email marketing, to Facebook Ads. Never before has there been a podcast with store owners who are so candid. Subscribe to the EcomCrew podcast today! Mike Jackness clean Mike Jackness jackness@mac.com jackness@mac.com (Mike Jackness) 2019 EcomCrew The EcomCrew Ecommerce Podcast business – EcomCrew http://static.libsyn.com/p/assets/e/d/b/9/edb97b89fcf18835/ecomcrewpodcastmikedavepic.jpg https://www.ecomcrew.com support@ecomcrew.com San Diego, CA Twice Weekly 226445030 E550: How This Shark Tank Almuna Went From E-Commerce to AI https://www.ecomcrew.com/e550-kevin-williams/ https://www.ecomcrew.com/e550-kevin-williams/#respond Mon, 13 May 2024 12:25:30 +0000 https://www.ecomcrew.com/?p=57998 Kevin Williams is on the podcast today to talk about his entrepreneurial journey. From founding brands like Brush Hero to appearing on Shark Tank and finally, to diving deep into AI, we cover the lessons that he's learned through each brand and venture.  Kevin Williams is the founder of MadBrains AI, a company that specializes …

<p>The post E550: How This Shark Tank Almuna Went From E-Commerce to AI first appeared on EcomCrew.</p>

]]> https://www.ecomcrew.com/e550-kevin-williams/feed/ 0 Kevin Williams is on the podcast today to talk about his entrepreneurial journey. From founding brands like Brush Hero to appearing on Shark Tank and finally, to diving deep into AI, we cover the lessons that he's learned through each brand and venture... Kevin Williams is the founder of MadBrains AI, a company that specializes in AI literacy and training. With an extensive background in ecommerce, Kevin consistently provides practical tips to digital marketers on how to leverage AI for their brands.
Kevin and I met quite a while back in 2015, where Kevin held a presentation on the importance of product validation before marketing, and that's when I had an epiphany — if no one is interested in your product before you go to sell, it's not worth it.  
After years of friendship, I've decided to get him on to catch up with him and get a background of his experience as an entrepreneur. Here's some timestamps: 
Timestamps: 

* Podcast Start – 0:00
* Mike's Reason for Getting Friends on the Podcast – 0:30 
* Kevin's Product Validation Presentation and Business Model – 1:30 
* Traffic is 4x more expensive now – 2:44 
* Kevin's Patent Concept – 4:17 
* The Origins of Brush Hero – 6:28 
* Importance of Storytelling – 7:26 
* How Counterfeits Destroyed Brush Hero – 8:41
* Being CEO of Balls.co – 11:48
* “What happened to Balls.co?” – 13:59
* Diving into AI – 20:14
* “What's one thing that I should have asked?” – 28:26

The Big Takeaways
If you're in a hurry, I've listed a few of the big takeaways I personally found to be the most impactful:  

* Traffic is so way more expensive now. In 2015, it would cost 25c – 50c to buy traffic on Facebook Ads. Currently, it costs $3-$4 to buy traffic. If you want to start buying ads, it might be more cost-efficient to use a cheaper social networks like TikTok. 
* Being granted a patent is a bucket list item for most tinkerers and engineers. However, a lot of people don't go beyond that point. Partnering with a patent holder can be a good way to find products to sell on Amazon. 
* Storytelling boils down to three main points: 

*  Man – your brand or product 
*  Mountain – the big problem 
*  Getting Over Mountain – how your product solves your problem


* Online reviews have a big impact on offline sales. If your product is available in a brick and mortar store, shoppers will normally try to price-match by checking your product on Amazon and they'll run into your negative reviews. 
* Running a business that's based overseas while having staff that's based in a separate country can be very physically and mentally taxing. 
* Getting shadowbanned on your advertising account is more common than you think. It's a term that describes getting really poor performance on your advertising account, without explicit notice from the platform. 
* Balls.co suffered from their success in the influencer marketing. After receiving a lot of traffic from their influencer marketing, they were starting to be seen as an entertainment company instead of a product company. This meant that they werent getting much sales from their marketing efforts.
* All of the Fortune 10,000 companies are concerned about the implications of AI, but only 5% of them have training in place. 
* You should be leveraging AI to automate customer service. There is no reason for you to be doing first-contact customer service anymore as a business owner and AI can make this a lot easier for you. 
* Taking the previous point a step further, you can use AI to sift through previous chatlogs,]]> Mike Jackness clean 32:46 57998 E545: Amazon Announces Delays to New Low Inventory Fees https://www.ecomcrew.com/e545-amazon-delays-new-fees/ https://www.ecomcrew.com/e545-amazon-delays-new-fees/#respond Mon, 08 Apr 2024 15:11:55 +0000 https://www.ecomcrew.com/?p=57386 Dave and I discuss the delays to the New "Low Inventory" fees, how you can be exempted from those fees, and the impending FTC Investigation into Amazon.

<p>The post E545: Amazon Announces Delays to New Low Inventory Fees first appeared on EcomCrew.</p>

]]> https://www.ecomcrew.com/e545-amazon-delays-new-fees/feed/ 0 Dave and I discuss the delays to the New "Low Inventory" fees, how you can be exempted from those fees, and the impending FTC Investigation into Amazon. After months of complaints over the new fees, it seems like Amazon's heard (or read, in this case) the message that people aren't happy about being charged for having too little in FBA Warehouses. To gain some brownie points, they've decided to delay the effectivity date of these new fees. But what does this mean in the big picture? 
We all know that Amazon's being investigated by the FTC for their monopolistic practices. With that being said, why would Amazon choose to apply new fees that effectively erodes profit margin from third party sellers? 
We discuss that, and more in today's episode. Here's some timestamps below to get you started: 

* Intro – 0:00 
* Going to China and experiencing sandstorms – 0:31 
* The Great Wall of China – 1:53
* Big Amazon News & Official Announcement – 2:46 
* Exceptions for AWD Users – 5:46 
* “There are nuances to every business…” – 6:55 
* Amazon's Monopoly – 8:59 
* Investigating Overseas Sellers on Amazon – 10:52 
* FTC's Investigation into Amazon – 13:03 
* Why would Amazon announce new fees while being investigated by the FTC? – 16:32 
* The FANG Companies vs. TikTok – 22:02
* Making sure you're still profitable – 26:04

The big takeaway here is to make sure that you're still profitable. 
Go into your Amazon account, check out how much you are going to be charged in April for these fees, and adjust your pricing accordingly to make sure that you're still having a healthy and profitable business. 
If any listeners would like to have a discussion about this, let me know by emailing us directly at support@ecomcrew.com. 
Also, if you have any questions or any topics you’d like us to discuss on the podcast, you can email us directly as well! We would really appreciate it if you would leave us a review on iTunes. 
Thanks for listening!
]]> Mike Jackness clean 33:44 57386 E542: How to Avoid Amazon’s Newest Inventory Fees https://www.ecomcrew.com/e542-amazon-new-inventory-fees/ https://www.ecomcrew.com/e542-amazon-new-inventory-fees/#comments Mon, 18 Mar 2024 16:33:33 +0000 https://www.ecomcrew.com/?p=57081 With Amazon's most complex fee increase ever going live, Mike and Dave talk about what this means for sellers, the pros and cons for each change, and how you can avoid the most detrimental fees to your bottom line.  Amazon today announced its biggest fee increase ever, and more aggravatingly, the most complex fee increase ever.  …

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]]> https://www.ecomcrew.com/e542-amazon-new-inventory-fees/feed/ 4 With Amazon's most complex fee increase ever going live, Mike and Dave talk about what this means for sellers, the pros and cons for each change, and how you can avoid the most detrimental fees to your bottom line. Amazon today announced its biggest fee increase ever, and more aggravatingly, the most complex fee increase ever. 
If you'd like to read more about it, check out our article here. We also recommend to check out Amazon's fee calculator to find out exactly how much additional fees will affect you. 
Dave and I will try to walk you through exactly what fees are changing and how it affects you. Warning—it's complex (probably deliberately by Amazon) and there's a lot to absorb.
Here are some timestamps: 

* Introduction – 0:00 
* Amazon Fee Change Intro – 0:31
* When the Fees Start – 2:03
* The Good News: Lower FBA Fees – 3:31 
* The Good News #2: Lower Storage Fees – 5:26 
* The Bad News: Inventory Placement Fees – 8:23
* The Worse News: Low Inventory Storage Fees – 22:08
* The Short Term and Long Term Impact – 35:17 

Here's some key takeaways and how you can avoid these new fees:
Amazon is lowering FBA Fees on April 15th, working out to 19c decrease for standard size items and 12c decrease on average for oversized. 
Amazon is lowering Storage Fees for standard size during non-peak times (Q1 – Q3) of the year from 87c to 78c per cubic foot. This will make it to around ~$50 per pallet for Standard Size. 
Inventory Placement Fees range from 21c – 68c depending on the size category. If you're using Amazon AWD, you don't pay any inbound placement fees at all.
If you use Amazon Global Logistics, you'll have to pay a placement fee to send the container to one place. Amazon may/may not adjust standard size container fees. Placement Fees don't apply if you sell oversized items with Amazon Global Logistics as well. 
Amazon will now charge you if you have too little in stock. To not pay this Low Inventory Storage Fee, you have three options. 

* Use AWD 
* Have more than 30days of inventory
* Have more than 90 days of inventory

The ideal situation here is to have between 29-181 days of inventory in stock to avoid paying aged inventory and low inventory storage fees. However, the problem with this fee structure, is that it doesn't take into account sudden changes to how much inventory is sold between each month. 
If any listeners would like to have a discussion about this, let me know by emailing us directly at support@ecomcrew.com. 
Also, if you have any questions or any topics you’d like us to discuss on the podcast, you can email us directly as well!
Also, we would really appreciate it if you would leave us a review on iTunes. 
Thanks for listening!
]]> Mike Jackness clean 40:28 57081 E541: How Many People are Losing Money Selling on Amazon? https://www.ecomcrew.com/e541-losing-money-on-amazon/ https://www.ecomcrew.com/e541-losing-money-on-amazon/#respond Mon, 11 Mar 2024 16:12:04 +0000 https://www.ecomcrew.com/?p=56988 In today's episode, Dave and I discuss why there are so many sellers on Amazon losing money on each product? Because the lower prices do not make any sense at all.  Today's topic is something that I've been thinking about for awhile: how many people are losing money selling on Amazon?  You're probably thinking that …

<p>The post E541: How Many People are Losing Money Selling on Amazon? first appeared on EcomCrew.</p>

]]> https://www.ecomcrew.com/e541-losing-money-on-amazon/feed/ 0 In today's episode, Dave and I discuss why there are so many sellers on Amazon losing money on each product? Because the lower prices do not make any sense at all.  Today's topic is something that I've been thinking about for awhile: how many people ar... Today's topic is something that I've been thinking about for awhile: how many people are losing money selling on Amazon? 
You're probably thinking that this question sounds ridiculous, but if you think about the increasing amount of competition and the higher platform fees, there does seem to be some basis for the question. 
Which begs the question: how many people are losing money selling on Amazon? Are they selling old inventory that isn't profitable anymore? Is the competition everywhere at this point? 
I thought this would be a topic that my partner Dave could chime in on from his perspective as a Canadian Seller, and also as someone who frequently visits China. 
Timestamps: 

* Intro – 0:00 
* Catching up with Dave – 0:30 
* How Many People are Losing Money Selling on Amazon? – 1:55
* The Types of Sellers Losing Money & Competition on Amazon – 3:57
* Sacrificing Margins for Brand Equity – 6:04 
* Fishy Practices to Avoid Paying Duties – 8:00 
* The Chinese Government is Providing Subsidies for Exporters?? – 8:51
* The Numbers Don't Make Sense – 11:02 
* Every Seller Has an Unprofitable SKU – 16:26
* The Problem with Product Research Tools – 19:53
* Bad Business People – 20:52 
* What Amazon's Q4 Earnings Report Tells Us – 23:09 
* Legacy Sellers Who've Suffered Through Events – 26:01
* Shortened Product Life Cycles – 30:47 
* What should happen to old products? – 32:27
* Prices are 20% lower than they should be – 33:37 

If any listeners would like to have a discussion about this, let me know by emailing us directly at support@ecomcrew.com. 
Also, if you have any questions or any topics you’d like us to discuss on the podcast, you can email us directly as well!
Also, we would really appreciate it if you would leave us a review on iTunes. 
Thanks for listening!
 
]]> Mike Jackness clean 37:07 56988 E539: How Leslie Pierson Built A Shark Tank Winning Business https://www.ecomcrew.com/e539-leslie-pierson/ https://www.ecomcrew.com/e539-leslie-pierson/#respond Mon, 26 Feb 2024 16:04:50 +0000 https://www.ecomcrew.com/?p=56607 Shark Tank is one of the biggest reality TV shows that almost every business owner knows about. It's not everyday that we get to interview a winner on the podcast.  But Leslie Pierson isn't just a typical business owner: she's an Ecomcrew Premium member.  In this episode, we get to talk about the multiple things …

<p>The post E539: How Leslie Pierson Built A Shark Tank Winning Business first appeared on EcomCrew.</p>

]]> https://www.ecomcrew.com/e539-leslie-pierson/feed/ 0 Shark Tank is one of the biggest reality TV shows that almost every business owner knows about. It's not everyday that we get to interview a winner on the podcast.  But Leslie Pierson isn't just a typical business owner: she's an Ecomcrew Premium membe... But Leslie Pierson isn't just a typical business owner: she's an Ecomcrew Premium member. 
In this episode, we get to talk about the multiple things that led to how she built a Shark Tank Winning Business. From starting with selling laptop skins, to building a business out of a 7 year old's idea, Leslie covers her ecommerce journey from start to present. 
Leslie, thank you for the absolutely delightful conversation, it's been my favourite episode to record out of all 500 or so episodes. I hope to see you more in person, and I wish you and your family all the best with Tacos vs. Burritos. 
If you have any questions or any topics you’d like us to discuss on the podcast, you can now email us directly at support@ecomcrew.com! Also, we would really appreciate it if you would leave us a review on iTunes. 
 
Thanks for listening!
 
]]> Mike Jackness clean 43:40 56607 E533: Mike’s Wins and Fails of 2023 https://www.ecomcrew.com/e533-wins-fails-2023/ https://www.ecomcrew.com/e533-wins-fails-2023/#respond Mon, 15 Jan 2024 15:39:13 +0000 https://www.ecomcrew.com/?p=54591 Mike and Dave review their biggest accomplishments and their deepest pitfalls in the past year.  In this episode, Mike and Dave are back to discuss the year in review, and the eventful things that happened in the past year, like traveling to China again after 3 years, visiting Hong Kong and India and the stark …

<p>The post E533: Mike’s Wins and Fails of 2023 first appeared on EcomCrew.</p>

]]> https://www.ecomcrew.com/e533-wins-fails-2023/feed/ 0 Mike and Dave review their biggest accomplishments and their deepest pitfalls in the past year.  In this episode, Mike and Dave are back to discuss the year in review, and the eventful things that happened in the past year, Mike and Dave review their biggest accomplishments and their deepest pitfalls in the past year. 
In this episode, Mike and Dave are back to discuss the year in review, and the eventful things that happened in the past year, like traveling to China again after 3 years, visiting Hong Kong and India and the stark differences between the two, and how Mike's experiences of loss and burnout affected him. 
I want to thank everyone for supporting the EcomCrew Podcast. Whether you’ve been with us from the start or are just tuning in, I appreciate your time and feedback. I’m sure 2024 will be another year of insightful podcast episodes, and I can’t wait to unpack which ones top the charts next time around.
Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 
Happy selling!
]]> Mike Jackness clean 37:39 E533: Mike's Wins and Fails of 2023 nonadult 54591 E527: The Pros and Cons of Building A Community and Content Site https://www.ecomcrew.com/e527-pros-and-cons-building-a-community/ https://www.ecomcrew.com/e527-pros-and-cons-building-a-community/#respond Mon, 20 Nov 2023 13:11:54 +0000 https://www.ecomcrew.com/?p=52127 Ecomcrew Premium is finally opening in the next few days! Join the waitlist to get a discount for Black Friday, and get access to a community of like-minded e-commerce sellers.  With Ecomcrew being open, Dave and I thought it'd be a good time to reflect and compare the differences between a content site and product …

<p>The post E527: The Pros and Cons of Building A Community and Content Site first appeared on EcomCrew.</p>

]]> https://www.ecomcrew.com/e527-pros-and-cons-building-a-community/feed/ 0 Ecomcrew Premium is finally opening in the next few days! Join the waitlist to get a discount for Black Friday, and get access to a community of like-minded e-commerce sellers.  With Ecomcrew being open, Dave and I thought it'd be a good time to reflec... Ecomcrew Premium is finally opening in the next few days! Join the waitlist to get a discount for Black Friday, and get access to a community of like-minded e-commerce sellers. 
With Ecomcrew being open, Dave and I thought it'd be a good time to reflect and compare the differences between a content site and product site. 
We talk about the pros and cons of building a community, the various platform risks in digital businesses that are unavoidable and our personal experiences with getting hit with a Google Update that ultimately led to less visitors.
Here are some timestamps to help you along: 
Video Timestamps:

* Introduction – 0:00 
* Migrating out of South California for Ecommerce – 1:02 
* The Good, Bad and Ugly with Running a Content Site – 6:12 
* Running a Digital Platform on Your Own Platform – 8:14
* Platform Risks – 9:14 
* Amazon is EASIER to Appeal to? [shorts] – 11:35 
* Getting Shut Down by Google [shorts] – 13:14
* Google Penalties – 15:00 
* Running a Content Business vs Product Business – 15:55
* Amazon Only Rewards Marketing > Quality [shorts] – 16:24 
* Difference Between Amazon and Google – 20:06
* Being Labelled as “Gurus” – 23:39
* Difference Between Ecomcrew vs. Gurus – 30:22
* Pros of Building a Community – 31:46
* Cons of Building a Community – 34:29
* The Full Customer Funnel of Ecomcrew Premium – 35:40
* Networking with Ecomcrew – 39:07
* New Ecomcrew Premium Features – 40:35 

Audio Timestamps:

* Introduction – 0:00 
* Migrating out of South California for Ecommerce – 1:30
* The Good, Bad and Ugly with Running a Content Site – 6:11
* Running a Digital Platform on Your Own Platform – 8:00
* Platform Risks – 8:52  
* Amazon is EASIER to Appeal to? [shorts] – 11:00 
* Getting Shut Down by Google [shorts] – 12:31
* Google Penalties – 14:05 
* Running a Content Business vs Product Business – 14:53
* Amazon Only Rewards Marketing > Quality [shorts] – 15:19 
* Difference Between Amazon and Google – 18:34
* Being Labelled as “Gurus” – 22:06
* Difference Between Ecomcrew vs. Gurus – 27:58
* Pros of Building a Community – 29:17
* Cons of Building a Community – 31:40
* The Full Customer Funnel of Ecomcrew Premium – 32:46
* Networking with Ecomcrew – 35:52
* New Ecomcrew Premium Features – 37:11 

As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 
Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 
Full Audio Transcript
Michael Jackness (00:59.798)

This is Mike and welcome to this edition of the EECOM Crew Podcast. How's it going, Dave?
DJ (01:00.923)

This is Dave.
DJ (01:07.059)

Going swell and how are you over in San Diego back in your stomping grounds?
Michael Jackness (01:10.002)

I'm doing good. Back in my old stomping grounds. Yeah. It's, uh, it's funny. Like I,]]> Mike Jackness clean 42:49 E527: The Pros and Cons of Building A Community and Content Site nonadult 52127 E525: Employees vs. No Employees – Pros and Cons https://www.ecomcrew.com/e525-employees-vs-no-employees/ https://www.ecomcrew.com/e525-employees-vs-no-employees/#respond Mon, 06 Nov 2023 12:38:49 +0000 https://www.ecomcrew.com/?p=51613 4 months after Mike scaled down his team, Dave checks in with him and how it feels like to get back in the weeds of his ecommerce business. Growing a team is second nature when revenue grows.  It's a natural by-product of success, to help the business grow even more in the next year.  But …

<p>The post E525: Employees vs. No Employees – Pros and Cons first appeared on EcomCrew.</p>

]]> https://www.ecomcrew.com/e525-employees-vs-no-employees/feed/ 0 4 months after Mike scaled down his team, Dave checks in with him and how it feels like to get back in the weeds of his ecommerce business. Growing a team is second nature when revenue grows.  It's a natural by-product of success,
4 months after Mike scaled down his team, Dave checks in with him and how it feels like to get back in the weeds of his ecommerce business.
Growing a team is second nature when revenue grows. 
It's a natural by-product of success, to help the business grow even more in the next year. 
But what is it like to maintain a $5M ecommerce business when you only have 1-2 employees? Dave is on the podcast today to check in on Mike 4 months after scaling down from a 20+ person team, to 1-2 employees for his ecommerce businesses. 
They'll be discussing the differences of employees vs. no employees, contractors, and how being nice can do more bad than good. 
If you've been thinking about scaling up your team, this episode is definitely for you. 
Here are some timestamps to skip to your favorite parts: 

* 0:00 – Introduction
* 1:13 – Current Team Status
* 2:41 – Does everyone hit a stage where they don't want to manage?
* 3:32 – Employee Loyalty
* 7:27 – Generational Differences with Employment
* 11:28 – Pros and Cons of Contractors
* 13:11 – The Problem with Being Too Nice
* 13:54 – Feeling Bad About Assigning Mundane Tasks
* 22:28 – Pros of Being A Solopreneur
* 32:55 – Cons of Being A Solopreneur
* 35:49 – Losing Out On Growing As A Leader
* 38:51 – ROI on Employees
* 41:50 – Going to the Vegas Sphere 

As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 
Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 
Happy listening, and until next time, happy selling! 
Full Audio Transcript
Mike Jackness:

This is Mike, and welcome to this edition of the eCom Crew Podcast. How's it going, Dave?
DJ (00:02.757)

This is Dave. Good, how about you?
Mike Jackness (00:09.982)

I'm still on the tail end of this jet lag crap. It's way better than it was a couple of days ago, but man, I tell you what, it is really tough for me when I come back. I know that after this weekend I'll probably be fine, but it was a very tough week for me. Did not get a lot done. Was not productive. Feeling just kind of blue because I'm not sleeping properly.
It's just affecting my well-being. So I'm looking forward to getting past that. I'm gonna be thinking seriously about any international trips moving forward because it's just like every time I come back, this is what happens and it's less and less fun.
DJ (00:44.233)

Yeah, yeah, well, I was fortunate not to get hit by that. I got hit by every other sickness on the planet in those three weeks, but I did not get hit with the jet lag sickness. So I'm all good on that end.
Mike Jackness (00:48.586)

Oh yeah.
Mike Jackness (00:54.066)

Yeah, luckily like I had no tummy issues of any kind, no sickness of any kind. I do feel like I'm getting a little sick right now just as I'm just so run down, but I think it's just fatigue. But yeah, I mean, traveling's fun, but it's not for the faint of heart.
DJ (01:09.257)

No, it isn't. What also is not for the faint of heart is running a business with no team members, which I guess is the topic of today's conversation.
Mike Jackness (01:19.462)

or significantly fewer team members at least,]]> Mike Jackness clean 42:22 business | EcomCrew nonadult 51613 E523: How To Regain Campaign Targeting Power for 2024 https://www.ecomcrew.com/e523-regain-campaign-targeting/ https://www.ecomcrew.com/e523-regain-campaign-targeting/#respond Mon, 23 Oct 2023 12:18:26 +0000 https://www.ecomcrew.com/?p=51061 Check out our sponsor, Portless, today!  Today we're joined by fellow creative and entrepreneur, Nicole Barnes from Marrow. Nicole Barnes is a 3 time ecommerce founder with awards from Shopify as Fastest Growing Company, along with international distribution of her product and partnerships with major brands.  Nicole now takes what she's learnt to help serve …

<p>The post E523: How To Regain Campaign Targeting Power for 2024 first appeared on EcomCrew.</p>

]]> https://www.ecomcrew.com/e523-regain-campaign-targeting/feed/ 0 Check out our sponsor, Portless, today!  Today we're joined by fellow creative and entrepreneur, Nicole Barnes from Marrow. Nicole Barnes is a 3 time ecommerce founder with awards from Shopify as Fastest Growing Company,
Check out our sponsor, Portless, today! 
Today we're joined by fellow creative and entrepreneur, Nicole Barnes from Marrow.
Nicole Barnes is a 3 time ecommerce founder with awards from Shopify as Fastest Growing Company, along with international distribution of her product and partnerships with major brands. 
Nicole now takes what she's learnt to help serve other founders through her creative strategy agency, Marrow, where she helps D2C brands thrive on paid socials and teaches founders how to regain campaign targeting power after the infamous iOS 14 update. 
We've spoken to other guests and made several articles about iOS' Privacy Changes before when they were freshly announced, but this will be the first look back after 3 years. Read about them here: 

* E439: Outlook Into the Future of Advertising
* Amazon Has 1.28GB of Personal Info on Me – Here’s What’s In It
* What iOS 15 Means for Email Marketing

Video Timestamps: 

* 0:00 – Introduction
* 0:31 – Looking Back at iOS 14's Effect on Ecommerce
* 1:56 – Nicole Barnes' Background
* 8:55 – How Nicole Built a Million Dollar Bike Empire from $1,000 
* 13:01 – How iOS 14's Update Changed Ecommerce After 3 years
* 22:25 – How To Regain Campaign Targeting Power for 2024 and Beyond 
* 25:01 – What Should Struggling Brands Do? 
* 27:09 – How Do You Lower Ad Costs? 
* 33:21 – Best Practices for Creative Strategy 
* 36:22 – Find Out More About Nicole Barnes and Marrow Marketing! 

Audio Timestamps: 

* 0:00 – Introduction
* 0:59 – Looking Back at iOS 14's Effect on Ecommerce
* 2:20 – Nicole Barnes' Background 
* 9:03 – How Nicole Built a Million Dollar Bike Empire from $1,000
* 13:06 – How iOS 14's Update Changed Ecommerce After 3 years 
* 22:00 – How To Regain Campaign Targeting Power for 2024 and Beyond 
* 24:32 – What Should Struggling Brands Do? 
* 26:35 – How Do You Lower Ad Costs?
* 32:21 – Best Practices for Creative Strategy 
* 35:00 – Find Out More About Nicole Barnes and Marrow Marketing! 

Nicole, thank you again for coming on the podcast and giving listeners an idea on how they can up their creative strategies in advertising. 
If you'd like to learn more about Nicole Barnes and Marrow Marketing, check her out on her LinkedIn page, and Marrow's Website. 
As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 
Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 
Thanks for listening!
Until next time, happy selling! 
Full Audio Transcript
Mike Jackness (00:01.]]> Mike Jackness clean 36:41 E523: How To Regain Campaign Targeting Power for 2024 nonadult 51061 E520: Breaking Down the Amazon Funnel with Mina Elias https://www.ecomcrew.com/e520-mina-elias/ https://www.ecomcrew.com/e520-mina-elias/#respond Mon, 02 Oct 2023 14:11:50 +0000 https://www.ecomcrew.com/?p=50119  Check out Portless today! Today we're joined by friend and fellow speaker, Mina Elias of Trivium Group.  Mina and I met doing the usual speaking rounds at several events and I've always felt like Mina knew how to walk the walk.  Mina is back on the podcast to drop some Value Bombs. From deconstructing …

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]]> https://www.ecomcrew.com/e520-mina-elias/feed/ 0  Check out Portless today! Today we're joined by friend and fellow speaker, Mina Elias of Trivium Group.  Mina and I met doing the usual speaking rounds at several events and I've always felt like Mina knew how to walk the walk. Check out Portless today!
Today we're joined by friend and fellow speaker, Mina Elias of Trivium Group. 
Mina and I met doing the usual speaking rounds at several events and I've always felt like Mina knew how to walk the walk. 
Mina is back on the podcast to drop some Value Bombs. From deconstructing the Amazon Funnel, to finding profit leaks in your business, Mina's advice is definitely not one to miss. 
Timestamps: 

* 0:00 – Introduction 
* 1:30 – Background on Mina Elias 
* 4:46 – Value Bomb #1 – Breaking Down the Amazon Funnel 
* 7:00 – Squeezing out Click-Through Rate 
* 12:37 – Meetup at Hong Kong 
* 13:40 – Value Bomb #2 – Raising Conversion Rates
* 15:09 – Optimizing Your Main Image to Increase Click-Through Rate
* 18:00 – Sneak Peek Into Next Week's Episode – Profasee with Chad Rubin 
* 24:50 – Finding Missed Opportunities 
* 28:18 – “How Do You Find Out What To Change First?” 
* 35:20 – Mike's Experience with Tinkering with Prices 

If you're interested in partnering with Mina for your business, I highly recommend you do so by checking out this link. If you want to hear more of Mina's value bombs, follow him on his LinkedIn or Instagram pages. 
As always, if you have any questions or anything that you need help with, reach out to us at support@ecomcrew.com if you're interested. 
Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at support@ecomcrew.com. We'd love to help you in any way we can. 
Thanks for listening!
Until next time, happy selling! 
]]> Mike Jackness clean 38:03 E520: Breaking Down the Amazon Funnel with Mina Elias nonadult 50119